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GENKOSHA PUBLISHING CO.,LTD.
| Address | 4-1-5 IIDABASHI CHIYODA-KU Tokyo, JAPAN ZIP:102-8716 |
|---|---|
| Representative Name | hiroshi kitahara |
| Annual Revenue | closed |
| No. of Employees | closed |
| Web Site URL |
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SD item code:11049146
| Detail | Price & Quantity | ||
|---|---|---|---|
| S1 |
Overwhelming practical theory by a very popular lecturer
 Original text before translation
超人気講師による圧倒的実践論
(1683)
JAN:9784768316832
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(1683)
JAN:9784768316832
Wholesale Price: Members Only
1 pc /set
In Stock
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| Dimensions |
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A5 (210 x 148 x 12mm) 176 pages
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| Specifications |
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Country of manufacture: Japan
Material / component: Paper
Year of manufacture: 2023
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Description
| [Overwhelming practical theory by a very popular lecturer!] One of the major challenges for small and medium-sized businesses is to accurately convey the value of their products to consumers and lead them to purchase them. This book clearly shows the role of photography and explains in an easy-to-understand manner how it can be easily taken even with a smartphone and how it can lead to sales. The book explains how to use photos to increase sales, based on actual use cases and verified data. [This is a new business book that explains not only "how to take photos" but also "how to increase sales by utilizing photos. *Introduction The Importance of Photography Why sales do not increase despite beautiful photos? Purpose of this book Structure of this book *Chapter 1: Understanding Customer Psychology *What is Agenda [Customer Psychology *Breaking through the barrier of Agenda AI *Case Study 1: A case study of a sevenfold increase in sales by providing photos in line with consumer behavior *Chapter 2: Enhancing [Product Value *Agenda Solve all your problems at the time of photo shooting at once! Worry #1 [What I want to capture is not in focus...] Solve this problem at once! Solution! Worry 2 [The picture is always too dark...] Solve it! Solution! Worry 3 [The color in the picture is different from the actual color of the product...] Solved! Solved! Worry 4 [Light reflects off the bag and I can't see the contents...] Solved! Solution! Problem 5 [The shape of the item I want to photograph is distorted...] Solved! Solution! Worry 6 [The picture comes out flat and sticky...] Solve it! Solution! Worry 7 [Food photos don't look good...] Solve it! Solution! Worry 8 [It's hard to take stylish pictures...] Solve it! Solution! Worry 9 [I'm not confident about the composition of my photos...] Solve it! Solution! *Case Study 2: Increase sales by telling the facts as they are! *Chapter 3: Increase [value provided *Agenda: Photographs that serve the customer The value of a photo varies depending on the price. Three patterns regarding products How to sell high-priced products? Pitfalls of Photography What [photo] strategies should Japanese SMEs adopt? Which points are most likely to generate sales ... etc. *How to capture Agenda [information about the creator]. What are customers looking for in a profile picture? What customers are looking for is [credibility Smile] is what makes customers trust you [Background color and lighting vary from generation to generation. Etc. *How to shoot Agenda [images used Points to keep in mind when shooting stories The key to creating a story is also [about yourself]. Photography strategy as a story Effect of Story 1: Increased sales per customer Effect of story 2 New customers can be developed *Case Study 3: Changing the product from "Tendon" to "Manager" ... etc. |
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| Shipping Method | Estimated Arrival |
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| Sea Mail | From Jun.3rd to Aug.6th |
| Air Mail | From May.16th to May.20th |
| EMS | From May.15th to May.20th |
| Pantos Express | From May.17th to May.22nd |
| DHL | From May.15th to May.17th |
| UPS | From May.15th to May.17th |
| FedEx | From May.15th to May.17th |
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We ask that your company also adhere to the sales price specified by us. If you fail to do so, we may terminate our business relationship with you. We appreciate your understanding. |
Other items from this category:
One of the major challenges for small and medium-sized businesses is to accurately convey the value of their products to consumers and lead them to purchase them.
This book clearly shows the role of photography and explains in an easy-to-understand manner how it can be easily taken even with a smartphone and how it can lead to sales. The book explains how to use photos to increase sales, based on actual use cases and verified data.
[This is a new business book that explains not only "how to take photos" but also "how to increase sales by utilizing photos.
*Introduction
The Importance of Photography
Why sales do not increase despite beautiful photos?
Purpose of this book
Structure of this book
*Chapter 1: Understanding Customer Psychology
*What is Agenda [Customer Psychology
*Breaking through the barrier of Agenda AI
*Case Study 1: A case study of a sevenfold increase in sales by providing photos in line with consumer behavior
*Chapter 2: Enhancing [Product Value
*Agenda Solve all your problems at the time of photo shooting at once!
Worry #1 [What I want to capture is not in focus...] Solve this problem at once! Solution!
Worry 2 [The picture is always too dark...] Solve it! Solution!
Worry 3 [The color in the picture is different from the actual color of the product...] Solved! Solved!
Worry 4 [Light reflects off the bag and I can't see the contents...] Solved! Solution!
Problem 5 [The shape of the item I want to photograph is distorted...] Solved! Solution!
Worry 6 [The picture comes out flat and sticky...] Solve it! Solution!
Worry 7 [Food photos don't look good...] Solve it! Solution!
Worry 8 [It's hard to take stylish pictures...] Solve it! Solution!
Worry 9 [I'm not confident about the composition of my photos...] Solve it! Solution!
*Case Study 2: Increase sales by telling the facts as they are!
*Chapter 3: Increase [value provided
*Agenda: Photographs that serve the customer
The value of a photo varies depending on the price.
Three patterns regarding products
How to sell high-priced products?
Pitfalls of Photography
What [photo] strategies should Japanese SMEs adopt?
Which points are most likely to generate sales ... etc.
*How to capture Agenda [information about the creator].
What are customers looking for in a profile picture?
What customers are looking for is [credibility
Smile] is what makes customers trust you
[Background color and lighting vary from generation to generation. Etc.
*How to shoot Agenda [images used
Points to keep in mind when shooting stories
The key to creating a story is also [about yourself].
Photography strategy as a story
Effect of Story 1: Increased sales per customer
Effect of story 2 New customers can be developed
*Case Study 3: Changing the product from "Tendon" to "Manager" ... etc.
中小企業の事業者にとって、商品価値を消費者に的確に伝えて商品の購入につなげることは大きな課題のひとつです。
本書は写真の役割を明確に示して、スマートフォンでも簡単に撮影できる方法と売上につなげる方法をわりやすく解説しました。写真をどのように活用すれば売上がアップするのか、実際の活用事例や検証データをもとに解説していきます。
「写真の撮り方」だけではない「写真を活用して売上をアップさせる方法」を解説した新しいビジネス書です。
■序章
写真の重要性
なぜ、写真が綺麗なのに売上がアップしないのか?
この本の目的
この本の構成
■第1章『顧客心理』を知る
・Agenda 『顧客心理』とは何か
・Agenda AIの壁を突破する
・売上向上支援事例① 消費者行動に沿った写真を提供して売上を7倍にさせた事例
■第2章『商品価値』を高める
・Agenda 撮影時の悩みを一挙に解決!
お悩み1 「写したいものにピントが合わない…」を解決!
お悩み2 「写真がどうしても暗くなってしまう…」を解決!
お悩み3 「写真の色が実際の商品の色と異なる…」を解決!
お悩み4 「袋に光が反射して中身が見えない…」を解決!
お悩み5 「撮りたいものの形がゆがむのですが…」を解決!
お悩み6 「写真がベタッと平面的に写ってしまう…」を解決!
お悩み7 「料理写真が美味しそうに撮れない…」を解決!
お悩み8 「なかなかオシャレな写真が撮れない…」を解決!
お悩み9 「写真の構図に自信がないんです…」を解決!
・売上向上支援事例② 事実を事実のまま伝えて売上アップ
■第3章 『提供価値』を高める
・Agenda 『接客』する写真
値段によって異なる写真の存在価値
商品に関する3つのパターン
高価格商品を売るためには?
写真の落とし穴
日本の中小企業が採るべき「写真」戦略
売上を生みやすいのはどのポイントか …ほか
・Agenda 【作り手の情報】の撮り方
プロフィール写真に対して顧客は何を求めているか
顧客が求めているのは『信頼性』である
お客様の信頼を高めるのは「微笑」
「背景色」と「ライティング」は世代によってバラつく …ほか
・Agenda 【使用イメージ】の撮り方
ストーリー撮影時の注意点
ストーリー作成のポイントも「自分ごと」
ストーリーとしての写真戦略
ストーリーの効果① 客単価が増す
ストーリーの効果② 新規顧客開拓ができる
・商品向上支援事例③ 商品を「天丼」から「店長」に変える …ほか