Vendor Profile
Shoeisha Co., Ltd.
Address | 5 Funamachi Shinjuku-ku Tokyo, JAPAN ZIP:160-0006 |
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Representative Name | Mikio Sasaki |
Annual Revenue | closed |
No. of Employees | 130 |
Web Site URL |
SD item code:12604725
Detail | Price & Quantity | ||
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S1 |
Yuki Nakano (Author)
Supervised by Hiromi Miyata
Supervised by Dark Pattern JP Editorial Department
Original text before translation
仲野 佑希 (著)
宮田 宏美 監修
ダークパターンJP編集部 監修
(172460)
JAN:9784798172460
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(172460)
JAN:9784798172460
Wholesale Price: Members Only
1 pc /set
In Stock
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Dimensions |
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Format:A5
Number of pages:224 |
Specifications |
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Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2022
Product tag: None
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Description
Is your design losing the trust of your customers? Are you losing customer trust? Regulations are being tightened in the U.S. and Europe, The reality of Deceptive* Design and the path out of it [It is difficult to understand how to unsubscribe.] [I've been subscribed to a newsletter without my permission.] [Countdown timer to encourage consumers] [Clearance sale with no expiration date][...... These designs intentionally deceive users. (= dark patterns) are increasingly being abused. This book starts with what dark patterns are, The actual state of the tightening of regulations on dark patterns around the world, 15 typical examples of Dark Patterns, background of companies and designers falling into dark patterns, and and how to prevent them. Table of Contents Chapter1 What are Dark Patterns? 1.1 Website design that misleads consumers 1.2 Definition of Dark Patterns 1.3 A Global Survey of Dark Patterns 1.4 How dark patterns distort people's choices 1.5 Growing Aversion to Dark Patterns at Home and Abroad 1.6 Risks of using dark patterns in companies Chapter2 The Science of Decision Making 2.1 Who is making the choice? 2.2 Microcopy influences decision making 2.3 Three conditions for users to take action 2.4 Fast and Slow Fast thinking vs. slow thinking 2.5 Persuasion vs. deception, manipulation, and coercion Chapter3 Types of Dark Patterns 3.1 Sneaking (sneaking) 3.2 Urgency 3.3 Misdirection 3.4 Social Proof 3.5 Scarcity 3.6 Obstruction 3.7 Forced Action Chapter4 Preventing Dark Patterns 4.1 Free the organization from pressure 4.2 Free users from risk |
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Other items from this category:
Are you losing customer trust?
Regulations are being tightened in the U.S. and Europe,
The reality of Deceptive* Design and the path out of it
[It is difficult to understand how to unsubscribe.]
[I've been subscribed to a newsletter without my permission.]
[Countdown timer to encourage consumers]
[Clearance sale with no expiration date][......
These designs intentionally deceive users.
(= dark patterns) are increasingly being abused.
This book starts with what dark patterns are,
The actual state of the tightening of regulations on dark patterns around the world,
15 typical examples of Dark Patterns,
background of companies and designers falling into dark patterns, and
and how to prevent them.
Table of Contents
Chapter1 What are Dark Patterns?
1.1 Website design that misleads consumers
1.2 Definition of Dark Patterns
1.3 A Global Survey of Dark Patterns
1.4 How dark patterns distort people's choices
1.5 Growing Aversion to Dark Patterns at Home and Abroad
1.6 Risks of using dark patterns in companies
Chapter2 The Science of Decision Making
2.1 Who is making the choice?
2.2 Microcopy influences decision making
2.3 Three conditions for users to take action
2.4 Fast and Slow Fast thinking vs. slow thinking
2.5 Persuasion vs. deception, manipulation, and coercion
Chapter3 Types of Dark Patterns
3.1 Sneaking (sneaking)
3.2 Urgency
3.3 Misdirection
3.4 Social Proof
3.5 Scarcity
3.6 Obstruction
3.7 Forced Action
Chapter4 Preventing Dark Patterns
4.1 Free the organization from pressure
4.2 Free users from risk