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Shoeisha Co., Ltd.

Address 5 Funamachi Shinjuku-ku Tokyo, JAPAN ZIP:160-0006
Representative Name Mikio Sasaki
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No. of Employees 130
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Here's the secret behind our 2018 art exhibition [number of visitors] #1*2

The [#empty] experiment, in which Instagrammers take and post photos at art museums, is gaining popularity.
In Japan, the Mori Art Museum first implemented #empty in April 2017 with its [N*S*Harsha Exhibition], which attracted a lot of attention.
Now art sharing is becoming common at various Japanese museums.

Mori Art Museum achieved the 1st*2nd place in the number of art exhibitions [number of visitors] in 2018.
Behind this achievement is a digital marketing strategy that leverages the largest number of social networking followers of any art museum* museum in Japan.
This book introduces the various SNS initiatives that the Mori Art Museum has undertaken to date for its exhibitions.
While getting to know the forefront of promotion in contemporary art,
The contents of the book are designed to be read with enjoyment, and include information about the compatibility of art and SNS, as well as some stories of some failures.

Table of Contents
Introduction Behind the Scenes of the Successful [Leandro*Ehrlich Exhibition
Chapter 1: The "OK to photograph" wave is changing art
Chapter 2: The Latest SNS Situation at Museums Abroad
Chapter 3: Mori Art Museum's Unique Use of SNS
Chapter 4: How to Use Instagram and Twitter [the Mori Art Museum Way
Chapter 5: Much More Important than Techniques

SD item code:12612968

Detail Price & Quantity
S1
Shinichiro Dotanuki (Author)
洞田貫 晋一朗 (著)
(160000)
JAN:9784798160009
(160000) JAN:9784798160009

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Details
Item added on: 2024/8/7
Dimensions
Format:46
Number of pages: 200
Specifications
Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2019
Product tag: None

Description

Here's the secret behind our 2018 art exhibition [number of visitors] #1*2

The [#empty] experiment, in which Instagrammers take and post photos at art museums, is gaining popularity.
In Japan, the Mori Art Museum first implemented #empty in April 2017 with its [N*S*Harsha Exhibition], which attracted a lot of attention.
Now art sharing is becoming common at various Japanese museums.

Mori Art Museum achieved the 1st*2nd place in the number of art exhibitions [number of visitors] in 2018.
Behind this achievement is a digital marketing strategy that leverages the largest number of social networking followers of any art museum* museum in Japan.
This book introduces the various SNS initiatives that the Mori Art Museum has undertaken to date for its exhibitions.
While getting to know the forefront of promotion in contemporary art,
The contents of the book are designed to be read with enjoyment, and include information about the compatibility of art and SNS, as well as some stories of some failures.

Table of Contents
Introduction Behind the Scenes of the Successful [Leandro*Ehrlich Exhibition
Chapter 1: The "OK to photograph" wave is changing art
Chapter 2: The Latest SNS Situation at Museums Abroad
Chapter 3: Mori Art Museum's Unique Use of SNS
Chapter 4: How to Use Instagram and Twitter [the Mori Art Museum Way
Chapter 5: Much More Important than Techniques

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