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Vendor Profile

Shoeisha Co., Ltd.

Address 5 Funamachi Shinjuku-ku Tokyo, JAPAN ZIP:160-0006
Representative Name Kaoru Usui
Annual Revenue closed
No. of Employees 185
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We want to create a hit product. Want to make your product a long seller? Then [product branding] is a must!

*For those who are branding their products for the first time!
Product branding is now an essential subject for anyone who wants to sell products or services. This book explains the basics of product branding from the ground up for those who want to learn it but don't know where to start or don't have a boss or senior colleague to teach them.

*What is required for a successful product?
Learn from the beginning about product branding, which is essential for creating hit products and long-selling products. Starting with the basic steps of finding the product's personality, creating a story, design, and management, the course will then move on to system creation and strategy, package design, and rebranding. Case studies of successful product branding manufacturers are also analyzed.

*Manga and visuals too!
The author, a branding professional with extensive experience in seminars and workshops, explains in an easy-to-understand manner with friendly cartoons and illustrations. The book is also supervised by the Osaka Design Center, a center for industrial design in the Kansai region that has supported numerous branding projects for both small manufacturers and large corporations.

[Supervisor]
Osaka Design Center Foundation
The first public design center in Japan, established in 1960 by Osaka Prefecture*Osaka City*Osaka Chamber of Commerce and Industry. As the center of industrial design in the Kansai region, it is active in connecting people, companies, and information with "design" at its core. It sees the mission of design as "solving social issues and creating new economic and cultural values. In order to further promote design activities in the future, the following priority strategies are being implemented sequentially: 1. Creating a databank of design human resources, providing a mechanism for utilizing human resources, and providing a place for design exchange* and innovation. 2. Supporting the activities of ODC members and making ODC itself smarter: promoting members, IT, and improving accessibility and convenience.

[by]
Takamiki Mori, President, Legan Group
Brand Director, Product Strategy Consultant / Director of Japan Package Design Association (JPDA) / Part-time lecturer at Kwansei Gakuin University
After graduating from university, he worked in architecture and publishing, and realized that "design with a will can change people and business". In 2000, he founded Design Force in Osaka, and later established Bond Creative (2011) and Regan (2019) in Tokyo. [With the goal of "bringing memorable brands to Japan and the world," he promotes "brand translation" to optimize the overseas development of products. He has given numerous lectures and workshops at universities and vocational schools in Japan and abroad, as well as seminars for the industry, such as Kyoto City and Osaka Design Center.
Regan Group = Regan Corporation + Design Force Inc. + Bond Creative Inc.

SD item code:13147805

Detail Price & Quantity
S1
Supervised by Osaka Design Center Foundation Takamiki Mori (Representative of Legan Group) (Author)
一般財団法人大阪デザインセンター 監修 森 孝幹(レガングループ代表) (著)
(183940)
JAN:9784798183947
(183940) JAN:9784798183947

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Details
Item added on: 2025/2/19
Dimensions
Format:A5
Number of pages:208
Specifications
Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2025
Product tag: None

Description

We want to create a hit product. Want to make your product a long seller? Then [product branding] is a must!

*For those who are branding their products for the first time!
Product branding is now an essential subject for anyone who wants to sell products or services. This book explains the basics of product branding from the ground up for those who want to learn it but don't know where to start or don't have a boss or senior colleague to teach them.

*What is required for a successful product?
Learn from the beginning about product branding, which is essential for creating hit products and long-selling products. Starting with the basic steps of finding the product's personality, creating a story, design, and management, the course will then move on to system creation and strategy, package design, and rebranding. Case studies of successful product branding manufacturers are also analyzed.

*Manga and visuals too!
The author, a branding professional with extensive experience in seminars and workshops, explains in an easy-to-understand manner with friendly cartoons and illustrations. The book is also supervised by the Osaka Design Center, a center for industrial design in the Kansai region that has supported numerous branding projects for both small manufacturers and large corporations.

[Supervisor]
Osaka Design Center Foundation
The first public design center in Japan, established in 1960 by Osaka Prefecture*Osaka City*Osaka Chamber of Commerce and Industry. As the center of industrial design in the Kansai region, it is active in connecting people, companies, and information with "design" at its core. It sees the mission of design as "solving social issues and creating new economic and cultural values. In order to further promote design activities in the future, the following priority strategies are being implemented sequentially: 1. Creating a databank of design human resources, providing a mechanism for utilizing human resources, and providing a place for design exchange* and innovation. 2. Supporting the activities of ODC members and making ODC itself smarter: promoting members, IT, and improving accessibility and convenience.

[by]
Takamiki Mori, President, Legan Group
Brand Director, Product Strategy Consultant / Director of Japan Package Design Association (JPDA) / Part-time lecturer at Kwansei Gakuin University
After graduating from university, he worked in architecture and publishing, and realized that "design with a will can change people and business". In 2000, he founded Design Force in Osaka, and later established Bond Creative (2011) and Regan (2019) in Tokyo. [With the goal of "bringing memorable brands to Japan and the world," he promotes "brand translation" to optimize the overseas development of products. He has given numerous lectures and workshops at universities and vocational schools in Japan and abroad, as well as seminars for the industry, such as Kyoto City and Osaka Design Center.
Regan Group = Regan Corporation + Design Force Inc. + Bond Creative Inc.

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This product (book) is subject to the Resale Price Maintenance Program. The law allows the manufacturer (publisher) to specify the sales price. We ask that your company also adhere to the resale price specified by us. In the unlikely event that you fail to do so, we may terminate the transaction. Thank you very much for your understanding and cooperation.
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