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GENKOSHA PUBLISHING CO.,LTD.
| Address | 4-1-5 IIDABASHI CHIYODA-KU Tokyo, JAPAN ZIP:102-8716 |
|---|---|
| Representative Name | hiroshi kitahara |
| Annual Revenue | closed |
| No. of Employees | closed |
| Web Site URL |
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SD item code:10957808
| Detail | Price & Quantity | ||
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| S1 |
Boosting Ecommerce Sales with Photos
 Original text before translation
写真でECの売上をアップする
(1666)
JAN:9784768316665
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(1666)
JAN:9784768316665
Wholesale Price: Members Only
1 pc /set
In Stock
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| Dimensions |
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B5 (257 x 182 x 15 mm), 144 pages
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| Specifications |
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Country of manufacture: Japan
Material / component: Paper
Year of manufacture: 2022
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Description
| Boosting Ecommerce Sales with Photos If you have picked up this book, you may be running a personal shopping site, in charge of a company's online store, or selling your own creations through a flea market app. Or perhaps you are just starting out and want to manage your own website. As mentioned above, there are many different names for shopping sites and online shopping, but in this book, we refer to them collectively as [EC] (Electronic Commerce). One of the hurdles when considering e-commerce purchases is the limited opportunity to obtain information compared to real stores. Unlike in a real store, you cannot hold, wear, or feel the product online. This can lead to a risk of not making a purchase or having to return the product or receive a complaint because the customer wants to shop in a physical store and the product is different from what they imagined. The key point here is how to help customers who visit e-commerce sites understand the products. Of course, you can't serve customers directly, so you need to make the information on the site easy to understand and attractive. Photographs play a major role in helping customers understand the information on the site. Photographs can show the appearance, color, and shape of a product, convey a view of the world that is difficult to imagine in words, and make customers want to buy the product. In terms of information transmission, they can show the characteristics of a product much more efficiently than lengthy textual descriptions. In this way, photographs are an indispensable element of e-commerce. Some of you may be thinking, "What the heck is going on here? It seems that not many people understand the nature and role of photographs and are making the most of them in their e-commerce sites. Many of you may be relying on your own experience or examples from other websites, and just going about your work with a sense of "this is how it looks like ......]". I suspect that many of you are working with a sense of "this is how it looks like", relying on your own experience and examples from other sites. In addition, books and websites that explain the practical aspects of e-commerce repeatedly say that "photos are important," but surprisingly little is said about what kind of photos are actually needed, how to collect them, or how to photograph them. |
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| Shipping Method | Estimated Arrival |
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| Sea Mail | From Jul.8th to Sep.9th |
| Air Mail | From Jun.20th to Jun.24th |
| EMS | From Jun.19th to Jun.24th |
| Pantos Express | From Jun.21st to Jun.26th |
| DHL | From Jun.19th to Jun.21st |
| UPS | From Jun.19th to Jun.21st |
| FedEx | From Jun.19th to Jun.21st |
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Some trading conditions may be applicable only in Japan.
IMPORTANT NOTICE Books are subject to the resale price maintenance system, which allows the publisher to specify the selling price by law.
We ask that your company also adhere to the sales price specified by us. If you fail to do so, we may terminate our business relationship with you. We appreciate your understanding. |
Other items from this category:
If you have picked up this book, you may be running a personal shopping site, in charge of a company's online store, or selling your own creations through a flea market app. Or perhaps you are just starting out and want to manage your own website.
As mentioned above, there are many different names for shopping sites and online shopping, but in this book, we refer to them collectively as [EC] (Electronic Commerce).
One of the hurdles when considering e-commerce purchases is the limited opportunity to obtain information compared to real stores. Unlike in a real store, you cannot hold, wear, or feel the product online.
This can lead to a risk of not making a purchase or having to return the product or receive a complaint because the customer wants to shop in a physical store and the product is different from what they imagined.
The key point here is how to help customers who visit e-commerce sites understand the products.
Of course, you can't serve customers directly, so you need to make the information on the site easy to understand and attractive.
Photographs play a major role in helping customers understand the information on the site.
Photographs can show the appearance, color, and shape of a product, convey a view of the world that is difficult to imagine in words, and make customers want to buy the product.
In terms of information transmission, they can show the characteristics of a product much more efficiently than lengthy textual descriptions. In this way, photographs are an indispensable element of e-commerce.
Some of you may be thinking, "What the heck is going on here?
It seems that not many people understand the nature and role of photographs and are making the most of them in their e-commerce sites.
Many of you may be relying on your own experience or examples from other websites, and just going about your work with a sense of "this is how it looks like ......]". I suspect that many of you are working with a sense of "this is how it looks like", relying on your own experience and examples from other sites.
In addition, books and websites that explain the practical aspects of e-commerce repeatedly say that "photos are important," but surprisingly little is said about what kind of photos are actually needed, how to collect them, or how to photograph them.
この書籍を手にとってくれた方は、個人で通販サイトを運営していたり、企業のネットショップを担当していたり、フリマアプリを通じて自身の制作物を販売している方かもしれません。あるいは、これからサイト運営をしたいという人も多いでしょう。
先に挙げたように、通販サイトやネットショッピングなど呼び名はいろいろありますが、本書ではこれらをまとめて「EC」(Electronic Commerce=電子商取引)と呼びます。
ECでの購入を考えたとき、ひとつのハードルになるのが、リアル店鋪よりも情報を得る機会が限られることです。オンライン上ではリアル店舗と違って、商品を手にとったり、直接身につけたり、感触を確かめることはできません。
そのために、「実店舗で買い物をしたい」「想像していたものと違う」という理由で購入に至らなかったり、返品やクレームを生むというリスクをはらんでいます。
ここで大事なポイントになるのが、いかにECサイトを訪れてくれる顧客に、商品を理解してもらえるかということ。
もちろん直接、接客することはできませんから、サイト上の情報をわかりやすく整え、かつ魅力的に伝える必要があるのです。
そしてこの顧客の理解促進に大きな役割を担っているのが写真です。
写真は商品の見た目や色、形を表現でき、言葉では想起しにくい世界観を伝えたり、顧客に思わず「欲しい」と思わせることもできます。
情報伝達という意味においても、長いテキストで解説するよりも、ずっと効率的に商品の特徴を示すことができます。このように、ECにおいて写真は欠かせない要素となっているのです。
ここまでを読んで「何をいまさら」と感じる人もいるでしょうが、ここでひとつの問題があります。
どうやら写真の性質や役割をきちんと理解して、ECサイトに活かしている人は少ないように思うのです。
みなさんのなかにも、自身の経験や他のサイトの例を頼りに、「こんな感じかな……」という感覚で作業を進めている人は多いのではないでしょうか。
また、ECの実務を解説する書籍やウェブサイトでも、「写真は重要」という言葉は呪文のように繰り返し書かれているものの、実際にどんな写真が必要で、どうやって写真を集めるのか、あるいは撮影するのかといったノウハウは、意外なほど語られていません。