Vendor Profile
SHINSEI Publishing Co..Ltd.
| Address | 2-24-10 taitou Taitou-ku Tokyo, JAPAN ZIP:110-0016 |
|---|---|
| Representative Name | Yasuhiro Tominaga |
| Annual Revenue | closed |
| No. of Employees | 35 |
| Web Site URL | |
| SNS |
SD item code:11908105
| Detail | Price & Quantity | ||
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| S1 |
Shinichi Nogami
 Original text before translation
野上 眞一
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JAN:9784405103672
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JAN:9784405103672
Wholesale Price: Members Only
1 pc /set
In Stock
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| Dimensions |
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*Size (cm): 21 x 13.8 x 2.4
*Number of pages: 304 |
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Country of manufacture: Japan
Material / component: Paper
Product tag: None
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Description
| Visual explanation of technical terms with many illustrations. About 200 key marketing terms you need to know are right there in the pictures! Words used in marketing are frequently used in the business world because they are often written in katakana or alphabets and give a cool impression. However, in many cases, they are used with only a vague understanding. In other words, many people do not have a firm understanding of the term. This book provides visual explanations with illustrations of marketing terms commonly heard in the business world, slightly difficult words that you may have heard of, and the latest Web marketing terms. It is not just a book of terms. This book organizes and arranges the relevant terms in an order that is easy to understand. The book is designed so that even beginners can quickly understand it. For example, the book includes relatively easy-to-understand terms such as branding, targeting, lifestyle, ABC analysis, and needs, as well as more commonly heard terms such as seeds, 3C, innovator, segmentation, SWOT analysis, and logistics, PPM analysis, frequency, GRP, and captive, which are rarely heard, Captive, and other less commonly heard terms, as well as web marketing terms such as chasm, influencer, and hashtag, can be systematically understood and memorized. The above terms, as well as other marketing terms that businesspeople [need to know], can be easily understood by looking at the pictures. This is an essential book for future businessmen. *This book is based on the revised edition of "The Illustrated Book of Marketing Terms" published in 2017, with additions and corrections made to the latest terms. |
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| Shipping Method | Estimated Arrival |
|---|---|
| Sea Mail | From Jul.3rd to Sep.4th |
| Air Mail | From Jun.17th to Jun.19th |
| EMS | From Jun.14th to Jun.19th |
| Pantos Express | From Jun.18th to Jun.21st |
| DHL | From Jun.14th to Jun.18th |
| UPS | From Jun.14th to Jun.18th |
| FedEx | From Jun.14th to Jun.18th |
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Some trading conditions may be applicable only in Japan.
*Important Notice
Under the resale price maintenance system, publishers are legally allowed to specify the selling price of their books. We ask that your company also adhere to the sales price specified by us. In the unlikely event that you fail to do so, we will discontinue our business with you. We ask for your understanding in advance. [Regarding books with obis]. The obi design may be changed without notice, or the obi may be removed before shipping. Please understand this in advance. |
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However, in many cases, they are used with only a vague understanding. In other words, many people do not have a firm understanding of the term.
This book provides visual explanations with illustrations of marketing terms commonly heard in the business world, slightly difficult words that you may have heard of, and the latest Web marketing terms.
It is not just a book of terms. This book organizes and arranges the relevant terms in an order that is easy to understand.
The book is designed so that even beginners can quickly understand it.
For example, the book includes relatively easy-to-understand terms such as branding, targeting, lifestyle, ABC analysis, and needs, as well as more commonly heard terms such as seeds, 3C, innovator, segmentation, SWOT analysis, and logistics, PPM analysis, frequency, GRP, and captive, which are rarely heard, Captive, and other less commonly heard terms, as well as web marketing terms such as chasm, influencer, and hashtag, can be systematically understood and memorized.
The above terms, as well as other marketing terms that businesspeople [need to know], can be easily understood by looking at the pictures. This is an essential book for future businessmen.
*This book is based on the revised edition of "The Illustrated Book of Marketing Terms" published in 2017, with additions and corrections made to the latest terms.
しかし、なんとなくしか理解をせずに使われているケースが多いのが現状。つまり、しっかりと理解されていない方が少なくないのです。
本書では、ビジネスの現場でよく耳にするマーケティング用語から、聞いたことがあるくらいの少し難しい言葉、そして最新のWebマーケティングの用語を、イラスト付きでビジュアル解説しています。
それも、ただ用語を並べただけでの本ではありません。本書は、理解しやすい順番に関連用語をまとめ、並べています。
それもひと目でわかるイラスト付きのビジュアル解説で、紹介しているため、初心者の方でもすぐに理解できる作りになっています。
たとえば、ブランディング、ターゲティング、ライフスタイル、ABC分析、ニーズといった比較的わかりやすい言葉から、シーズ、3C、イノベーター、セグメンテーョン、SWOT分析、ロジスティクスのようなよく耳にする用語、PPM分析、フリークエンシー、GRP、キャプティブなど、あまり聞くことがない用語、さらにキャズム、インフルエンサー、ハッシュタグのようなWebマーケティングの用語までを体系的に理解し、覚えることができます。
上記のような言葉をはじめ、ビジネスマンなら「知っておきたいマーケティング用語」が、絵で見てすぐわかる。これからのビジネスマンには必須の一冊です。
※本書は2017年刊行の『改訂版 マーケティング用語図鑑』（弊社刊）をもとに、最新用語に加筆・訂正したものです。