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SHINSEI Publishing Co..Ltd.
| Address | 2-24-10 taitou Taitou-ku Tokyo, JAPAN ZIP:110-0016 |
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| Representative Name | Yasuhiro Tominaga |
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SD item code:11908107
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Makoto Abe
 Original text before translation
阿部 誠
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JAN:9784405120112
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JAN:9784405120112
Wholesale Price: Members Only
1 pc /set
In Stock
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| Dimensions |
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*Size (cm): 18.8 x 13 x 1.3
*Number of pages: 168 |
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Country of manufacture: Japan
Material / component: Paper
Product tag: None
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Description
| This book presents the basic concepts of behavioral economics in a simple illustrated manner and introduces methods for applying them to business and daily life, along with a wealth of practical examples. Behavioral economics is an economics that deals with the psychology of individuals, a subject that is easy to understand even for those with no knowledge of the subject and yet useful for actual business. If you learn how people make irrational decisions, which is the subject of behavioral economics research, you can apply it to both sales and planning. For example, a system that displays the real-time number of visitors to a lodging reservation site to encourage people to make reservations by making them think, "If this hotel is getting so much attention, it must be a good hotel," and "If we don't hurry, it might be booked up. This book presents the basic concepts of behavioral economics in a simple, illustrated manner and introduces methods for applying them to business and daily life with abundant examples. [As the concept of the series says, "You can have a conversation* just by looking at it," this book will enable you to propose strategies and plans from a behavioral economics perspective. The author is Dr. Makoto Abe, a professor at the University of Tokyo who has authored many books, including [Yabaii Marketing Taught by a Professor at the University of Tokyo] (KADOKAWA). This is a book on behavioral economics for businesspersons, written by a leading expert in marketing research focusing on the psychology of individuals. |
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| Shipping Method | Estimated Arrival |
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| Sea Mail | From Jun.18th to Aug.22nd |
| Air Mail | From May.31st to Jun.4th |
| EMS | From May.30th to Jun.4th |
| Pantos Express | From Jun.3rd to Jun.6th |
| DHL | From May.30th to Jun.3rd |
| UPS | From May.30th to Jun.3rd |
| FedEx | From May.30th to Jun.3rd |
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Other items from this category:
This book presents the basic concepts of behavioral economics in a simple, illustrated manner and introduces methods for applying them to business and daily life with abundant examples. [As the concept of the series says, "You can have a conversation* just by looking at it," this book will enable you to propose strategies and plans from a behavioral economics perspective.
The author is Dr. Makoto Abe, a professor at the University of Tokyo who has authored many books, including [Yabaii Marketing Taught by a Professor at the University of Tokyo] (KADOKAWA). This is a book on behavioral economics for businesspersons, written by a leading expert in marketing research focusing on the psychology of individuals.
本書は行動経済学の基本となる考え方をイラスト図解で簡単に示し、それをビジネスや生活に生かすための方法を豊富な実例とともに紹介します。「見るだけで会話・説明ができる」というシリーズコンセプトの通り、この本を読めば行動経済学的な視点で戦略や企画を提案することができるようになります。
著者は『東大教授が教えるヤバいマーケティング』(KADOKAWA)など著書多数の東大教授、阿部誠先生。個人の心理に着目したマーケティング研究の第一人者がおくる、ビジネスパーソンのための行動経済学の本です。