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SUBARUSYA Co., Ltd.
| Address | Higashiikebukuro 3-9-7 Toshima-ku Tokyo, JAPAN ZIP:170-0013 |
|---|---|
| Representative Name | Keitaro Tokudome |
| Annual Revenue | closed |
| No. of Employees | 38 |
| Web Site URL | |
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Business Book
SD item code:10383903
| Detail | Price & Quantity | ||
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| S1 |
Yuji Miyashita
 Original text before translation
宮下雄治
(201037)
JAN:978479911037-9
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(201037)
JAN:978479911037-9
Wholesale Price: Members Only
1 pc /set
In Stock
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| Dimensions |
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210 x 150 x 15
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Country of manufacture: made in Japan
Material / component: Paper
Year of manufacture: 2022
Product tag: None
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Description
| Contents The importance of DX (Digital* Transformation) is being called for these days, and DX in the marketing field is attracting attention as the main focus of such efforts. This book provides a compact and easy-to-understand explanation of the key points that corporate managers and executives need to know about Marketing DX, which will drastically change the existing marketing structure and assumptions, while introducing surprising examples from China and the U.S., which are advanced DX countries, to illustrate the real impact of digitalization of consumption and marketing on various industries. The impact of the digitalization of consumption and marketing on various industries is shown in a realistic manner, while introducing surprising examples from China and the U.S., which are advanced DX countries. For example, the book covers hot topics such as [live commerce] and [OMO], which are the driving forces behind China's economic recovery, and explains in detail how they work and the impact they have on business. Table of Contents Chapter 1: Entering the Era of Marketing DX Chapter 2: Development of Marketing DX Chapter 3: Marketing DX Initiatives in China Chapter 4 Driving the Digital Economy [BASICS] Chapter 5 Evolving Customer Experience (CX) Chapter 6 Marketing DX Advancing in Stores Chapter 7 New Areas Explored by Digital Companies Chapter 8 The Future Opened Up by Marketing DX |
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| Shipping Method | Estimated Arrival |
|---|---|
| Sea Mail | From May.31st to Aug.5th |
| Air Mail | From May.15th to May.17th |
| EMS | From May.14th to May.17th |
| Pantos Express | From May.16th to May.21st |
| DHL | From May.14th to May.16th |
| UPS | From May.14th to May.16th |
| FedEx | From May.14th to May.16th |
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Under the resale price maintenance system, publishers are legally allowed to set the selling price of books. We ask that your company also adhere to the fixed sales price. Failure to do so will result in termination of the transaction. Please understand this in advance. Please note that we cannot accept returns except for defective or damaged products. |
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The importance of DX (Digital* Transformation) is being called for these days, and DX in the marketing field is attracting attention as the main focus of such efforts. This book provides a compact and easy-to-understand explanation of the key points that corporate managers and executives need to know about Marketing DX, which will drastically change the existing marketing structure and assumptions, while introducing surprising examples from China and the U.S., which are advanced DX countries, to illustrate the real impact of digitalization of consumption and marketing on various industries. The impact of the digitalization of consumption and marketing on various industries is shown in a realistic manner, while introducing surprising examples from China and the U.S., which are advanced DX countries. For example, the book covers hot topics such as [live commerce] and [OMO], which are the driving forces behind China's economic recovery, and explains in detail how they work and the impact they have on business.
Table of Contents
Chapter 1: Entering the Era of Marketing DX
Chapter 2: Development of Marketing DX
Chapter 3: Marketing DX Initiatives in China
Chapter 4 Driving the Digital Economy [BASICS]
Chapter 5 Evolving Customer Experience (CX)
Chapter 6 Marketing DX Advancing in Stores
Chapter 7 New Areas Explored by Digital Companies
Chapter 8 The Future Opened Up by Marketing DX
DX(デジタル・トランスフォーメーション)の重要性が叫ばれている昨今、その本命としてマーケティング分野のDXに注目が集まっています。本書では、既存のマーケティングの仕組みや前提を大きく変化させる「マーケティングDX」について、企業の担当者や経営陣が知っておきたいポイントをコンパクトにわかりやすく解説。DX先進国である中国やアメリカの驚きの事例を紹介しながら、消費やマーケティングのデジタル化が各業界に与えているインパクトをリアルに描き出します。たとえば、中国経済回復の立役者である「ライブコマース」や「OMO」など話題のトピックも扱い、その仕組みからビジネスに与えるインパクトまで詳しく解説しています。
目次
第1章 マーケティングDXの時代へ
第2章 マーケティングDXの展開
第3章 中国に見るマーケティングDXの取り組み
第4章 デジタル経済を動かす「BASICS」
第5章 進化する顧客体験（CX）
第6章 店舗で進むマーケティングDX
第7章 デジタル企業が開拓する新領域
第8章 マーケティングDXが拓く未来