Vendor Profile
GENKOSHA PUBLISHING CO.,LTD.
Address | 4-1-5 IIDABASHI CHIYODA-KU Tokyo, JAPAN ZIP:102-8716 |
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Representative Name | hiroshi kitahara |
Annual Revenue | closed |
No. of Employees | closed |
Web Site URL |
SD item code:11032965
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S1 |
[FEATURE]
Mastering Cosmetics Photography
Original text before translation
【特集】
化粧品撮影を極める
(38472302)
JAN:4910038470231
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(38472302)
JAN:4910038470231
Wholesale Price: Members Only
1 pc /set
In Stock
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Dimensions |
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B5 (257 x 182 x 9mm) 148 pages
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Specifications |
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Country of manufacture: Japan
Material / component: Paper
Year of manufacture: 2023
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Description
[FEATURE] Mastering Cosmetics Photography The launch cycle of new products is short, and advertising visuals have a large impact on sales. The target audience is also divided into several groups, and the photographer must be conscious of differentiating the product from other products. This is a genre that truly tests the photographer's skills and imagination. In order to get a closer look at the techniques* and ideas behind cosmetics photography, we present the work of eight photographers, their explanations, and the basics of cosmetics photography by Shiseido Creative. *Works and explanations by 8 photographers Masato Kanazawa / Maoi Otani / shuntaro / Naoki Saburi / KOTA WATANABE / Hiro / Tsunehiko Oka / Yasushi Kokufu *Shiseido Creative *Basics of Cosmetics Product Photography Photography* Commentary: Masato Kanazawa Sizzle to convey the texture of cream / Overhead shot of a transparent bottle on the floor with shadows / Detailing of foundation and top surface shine / Cutout shot of a compact with multi-lighting / Highlighting lips against a black background / Small techniques for cosmetics photography / White tube and face wash against a white background / Depth shot of a face wash against a white background Placing the sizzle of foam / Creating the world of a group shot with a background that evokes depth / Dramatic pin-spotting of red within red *Shiseido Creative's attempt to create advertisements using computer graphics Shotaro Ito (Shiseido Creative/Photographer) *INTERVIEW Masato Kanazawa (Shiseido Creative/Photographer) [FEATURE] [Summer After Summer] Orie Ichihashi [SPECIAL] *2022 CM BEST 10 selected by creators *Fisherman's Calendar: Toward the 10th year *MUNETAKA TOKUYAMA x 8 creators Kaho Shigemune Fashion Photo Project and more... |
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Mastering Cosmetics Photography
The launch cycle of new products is short, and advertising visuals have a large impact on sales. The target audience is also divided into several groups, and the photographer must be conscious of differentiating the product from other products. This is a genre that truly tests the photographer's skills and imagination.
In order to get a closer look at the techniques* and ideas behind cosmetics photography, we present the work of eight photographers, their explanations, and the basics of cosmetics photography by Shiseido Creative.
*Works and explanations by 8 photographers
Masato Kanazawa / Maoi Otani / shuntaro / Naoki Saburi / KOTA WATANABE / Hiro / Tsunehiko Oka / Yasushi Kokufu
*Shiseido Creative
*Basics of Cosmetics Product Photography
Photography* Commentary: Masato Kanazawa
Sizzle to convey the texture of cream / Overhead shot of a transparent bottle on the floor with shadows / Detailing of foundation and top surface shine / Cutout shot of a compact with multi-lighting / Highlighting lips against a black background / Small techniques for cosmetics photography / White tube and face wash against a white background / Depth shot of a face wash against a white background Placing the sizzle of foam / Creating the world of a group shot with a background that evokes depth / Dramatic pin-spotting of red within red
*Shiseido Creative's attempt to create advertisements using computer graphics
Shotaro Ito (Shiseido Creative/Photographer)
*INTERVIEW
Masato Kanazawa (Shiseido Creative/Photographer)
[FEATURE]
[Summer After Summer] Orie Ichihashi
[SPECIAL]
*2022 CM BEST 10 selected by creators
*Fisherman's Calendar: Toward the 10th year
*MUNETAKA TOKUYAMA x 8 creators
Kaho Shigemune Fashion Photo Project
and more...
化粧品撮影を極める
新製品の発売サイクルが短く、広告ビジュアルが売上に大きく影響する化粧品撮影に求められるのは、テクスチャーやプロダクトデザインの美しさ、ブランドイメージなどを明確に伝えること。ターゲット層も細かく分かれ、他製品との差別化なども意識しなければならない。まさにフォトグラファーの技術と発想力が試されるジャンルと言える。
そんな「化粧品撮影」の撮影技法・アイデアに迫るべく、8人のフォトグラファーによる作品と解説と資生堂クリエイティブによる、化粧品撮影の基本を紹介する。
◎8人の作品&解説
金澤正人/大谷麻葵/shuntaro/佐分利尚規/KOTA WATANABE/Hiro/岡�ア恒彦/国府 泰
◎資生堂クリエイティブ
・化粧品プロダクト撮影の基本
撮影・解説:金澤正人
クリームの質感を伝えるシズル/影を活かした透明ボトルの床置き俯瞰撮影/ファンデーションのディテール描写と天面の輝き/多灯ライティングによるコンパクトの切り抜き撮影/黒背景の中にハイライトでリップを浮かび上がらせる/化粧品撮影小技集/白背景に白のチューブと洗顔フォームのシズルを置く/奥行きを感じさせる背景で集合カットの世界観を作る/赤の中の赤をピンスポットでドラマチックに表現
・資生堂クリエイティブが試みるCGを活用した広告制作
伊東祥太郎(資生堂クリエイティブ/フォトグラファー)
・INTERVIEW
金澤正人(資生堂クリエイティブ/フォトグラファー)
【FEATURE】
「サマー アフター サマー」市橋織江
【SPECIAL】
・クリエイターが選ぶ 2022 CM BEST 10
・漁師カレンダー 10年目へ向けて
・MUNETAKA TOKUYAMA × 8人のクリエイター
重宗果歩 ファッションフォトプロジェクト
and more…