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Osaka University Press

Address Osaka University West Front Ymadaoka2-7 Suita-shi Osaka, JAPAN ZIP:565-0871
Representative Name MITSUNARI KENJI
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Written by Kazuhiro Matsunaga

Keizo Saji is the second generation of Kotobukiya (now Suntory). His advertising and novelty strategies, developed in collaboration with Ken Kaiko and Hitomi Yamaguchi, attracted a great deal of attention and led to the draft beer war and wine boom, and he built up Kotobukiya into a major corporation. The exhibition will look back on the life of Keizo, who was not only a businessman but also a man of many other faces, as "Hyakumensho" (one hundred faces), as he continued to take on challenges with the spirit of "try and see what happens" while having a dream of becoming a chemist. This is the catalogue of the 13th special exhibition of the Osaka University Museum of Arts and Sciences.

SD item code:11062032

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S1
Keizo Saji, "One Hundred Faces," A Rare Businessman from Osaka
佐治敬三“百面相”大阪が生んだ稀代の経営者
(978-4-87259-527-7)
(978-4-87259-527-7)

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Details
Item added on: 2023/6/8
Shipping Date
About 10 days
Dimensions
A4 size, 92 pages
Specifications
Country of manufacture: Japan
Material / component: Paper
Package: Individual Packaging
Year of manufacture: 2019
Product tag: None

Description

Written by Kazuhiro Matsunaga

Keizo Saji is the second generation of Kotobukiya (now Suntory). His advertising and novelty strategies, developed in collaboration with Ken Kaiko and Hitomi Yamaguchi, attracted a great deal of attention and led to the draft beer war and wine boom, and he built up Kotobukiya into a major corporation. The exhibition will look back on the life of Keizo, who was not only a businessman but also a man of many other faces, as "Hyakumensho" (one hundred faces), as he continued to take on challenges with the spirit of "try and see what happens" while having a dream of becoming a chemist. This is the catalogue of the 13th special exhibition of the Osaka University Museum of Arts and Sciences.

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