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GENKOSHA PUBLISHING CO.,LTD.
| Address | 4-1-5 IIDABASHI CHIYODA-KU Tokyo, JAPAN ZIP:102-8716 |
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| Representative Name | hiroshi kitahara |
| Annual Revenue | closed |
| No. of Employees | closed |
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SD item code:11171651
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[Supplement] CM*Video Cameraman & Lightman File 2023 / [Special feature] THE FIRST SLAM DUNK's Creativity / Advertising Strategies for Shonen Manga
 Original text before translation
【別冊付録】CM・映像 キャメラマン&ライトマンファイル2023/【特集】THE FIRST SLAM DUNKのクリエイティブ/少年マンガの広告戦略
(38472304)
JAN:4910038470439
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(38472304)
JAN:4910038470439
Wholesale Price: Members Only
1 pc /set
In Stock
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| Dimensions |
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B5 (257 x 182 x 15 mm), 148 pages
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| Specifications |
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Country of manufacture: Japan
Material / component: Paper
Year of manufacture: 2023
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Description
| [Appendix] CM*Film Cameraman & Lightman File 2023 [Special feature] THE FIRST SLAM DUNK Creative / Shonen Manga Advertising Strategy *Creative of THE FIRST SLAM DUNK The movie [THE FIRST SLAM DUNK] was released on December 3, 2022. Along with the high expectations for the new film, the unprecedented approach to the film's promotion, with extremely little information available in advance until the day of the film's release, was also a topic of discussion. Various projects such as posters and banner visuals that were developed were introduced. We interviewed the staff involved in the production about the concept and process. *Advertising Strategy for Shonen Manga Manga advertising has a profound mission to convey the appeal of a work more broadly and, at times, more deeply to fans by daring to modify the manga, whose cover and existence are, so to speak, the most important advertisements of all. We selected manga advertisements that have made a splash in recent years and asked the people in charge of their production about their planning intentions, effects, and promotional strategies. Tokyo Manji Revengers The*Fable The second contact Golden Kamui Blade of the Demon ONE PIECE Kochira Katsushika-ku Kameari Koen-mae Hashutsujo SPY×FAMILY INTERVIEW [Advertising Strategy for Shonen Manga] Shiro Tago (Kodansha Advertising Department) x Yuhei Ito (TBWA HAKUHODO Creative Director / Art Director) [Photographer Feature] by Tsuyoshi Kando Tsuyoshi Kando This year marks the 11th year since his independence. His subjects are actors, musicians, and photographers. His subjects range from actors, musicians, celebrities, and sometimes ordinary people, but his approach remains the same: he aims to make people happy that they were photographed. See how Kando incorporates light, shadow, scenery, architecture, and all other elements of the shooting location to create a single portrait. [SPECIAL] Beauty Photography with the Leica SL2 Photographed by Masato Kanazawa [caretta studio gallery 01] Miyahara Yumeka [NONOKAs Nightmare]. [New Serials] Delicious Moments No.1 Fried chicken Photo by Hitoshi Ote A photographer from Amana's sizzle photography team "hue" shoots food photos that capture the viewer's heart. They use techniques and rich expressive power unique to food photography. This new series of articles explains the secrets of capturing the most delicious moments in food photography, using techniques and rich expressive power that are unique to food photography. and more... |
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| Shipping Method | Estimated Arrival |
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| Sea Mail | From Jun.3rd to Aug.6th |
| Air Mail | From May.16th to May.20th |
| EMS | From May.15th to May.20th |
| Pantos Express | From May.17th to May.22nd |
| DHL | From May.15th to May.17th |
| UPS | From May.15th to May.17th |
| FedEx | From May.15th to May.17th |
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IMPORTANT NOTICE Books are subject to the resale price maintenance system, which allows the publisher to specify the selling price by law.
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Other items from this category:
CM*Film Cameraman & Lightman File 2023
[Special feature]
THE FIRST SLAM DUNK Creative / Shonen Manga Advertising Strategy
*Creative of THE FIRST SLAM DUNK
The movie [THE FIRST SLAM DUNK] was released on December 3, 2022.
Along with the high expectations for the new film, the unprecedented approach to the film's promotion, with extremely little information available in advance until the day of the film's release, was also a topic of discussion.
Various projects such as posters and banner visuals that were developed were introduced. We interviewed the staff involved in the production about the concept and process.
*Advertising Strategy for Shonen Manga
Manga advertising has a profound mission to convey the appeal of a work more broadly and, at times, more deeply to fans by daring to modify the manga, whose cover and existence are, so to speak, the most important advertisements of all.
We selected manga advertisements that have made a splash in recent years and asked the people in charge of their production about their planning intentions, effects, and promotional strategies.
Tokyo Manji Revengers
The*Fable The second contact
Golden Kamui
Blade of the Demon
ONE PIECE
Kochira Katsushika-ku Kameari Koen-mae Hashutsujo
SPY×FAMILY
INTERVIEW [Advertising Strategy for Shonen Manga]
Shiro Tago (Kodansha Advertising Department) x Yuhei Ito (TBWA HAKUHODO Creative Director / Art Director)
[Photographer Feature] by Tsuyoshi Kando
Tsuyoshi Kando
This year marks the 11th year since his independence. His subjects are actors, musicians, and photographers. His subjects range from actors, musicians, celebrities, and sometimes ordinary people, but his approach remains the same: he aims to make people happy that they were photographed.
See how Kando incorporates light, shadow, scenery, architecture, and all other elements of the shooting location to create a single portrait.
[SPECIAL]
Beauty Photography with the Leica SL2
Photographed by Masato Kanazawa
[caretta studio gallery 01]
Miyahara Yumeka [NONOKAs Nightmare].
[New Serials]
Delicious Moments
No.1 Fried chicken Photo by Hitoshi Ote
A photographer from Amana's sizzle photography team "hue" shoots food photos that capture the viewer's heart.
They use techniques and rich expressive power unique to food photography.
This new series of articles explains the secrets of capturing the most delicious moments in food photography, using techniques and rich expressive power that are unique to food photography.
and more...
CM・映像 キャメラマン&ライトマンファイル2023
【特集】
THE FIRST SLAM DUNKのクリエイティブ/少年マンガの広告戦略
◎THE FIRST SLAM DUNKのクリエイティブ
2022年12月3日に公開された映画『THE FIRST SLAM DUNK』。
新しい作品に対する大きな期待が寄せられるとともに、映画公開日まで事前の情報が極端に少ないという、映画のプロモーションとして、これまでにないアプローチも話題になった。
展開されたポスターやバナービジュアルなど様々な企画を紹介。そのコンセプトやプロセスについて、制作に携わったスタッフに話を聞いた。
◎少年マンガの広告戦略
表紙や存在がいわば何よりもの広告であるといえるマンガにあえて手を加えることで、より広く作品の魅力を伝え、時にはより深くファンに刺さるものにする使命をもつ奥深いマンガ広告。
昨今世間を賑わせたマンガ広告をピックアップし、制作担当陣に企画意図や効果、プロモーションの戦略を聞いた。
東京卍リベンジャーズ
ザ・ファブル The second contact
ゴールデンカムイ
鬼滅の刃
ONE PIECE
こちら葛飾区亀有公園前派出所
SPY×FAMILY
INTERVIEW「少年マンガの広告戦略」
田幸志朗(講談社宣伝部)×伊藤裕平(TBWA HAKUHODO クリエイティブディレクター/アートディレクター)
【フォトグラファー特集】
神藤 剛
今年で独立から11年目。ポートレイトを中心に活動する神藤 剛。その被写体は俳優、ミュージシャン、タレント、時には一般人と幅広いが、「撮影されて良かった」と言ってもらえることを目指す、その姿勢は変わらない。
光、影、風景、建築物など撮影現場のあらゆる要素を取り入れて、1枚のポートレイトに仕上げる神藤の撮影力をご覧あれ。
【SPECIAL】
ライカSL2で撮るビューティフォト
撮影:金澤正人
【caretta studio gallery 01】
宮原夢画「NONOKAs Nightmare」
【新連載】
おいしい瞬間
第1回 から揚げ 撮影:大手仁志
アマナのシズル撮影専門チームhue所属のフォトグラファーが見る人の心を捉える料理写真を撮り下ろし。
料理写真ならではの技法や豊かな表現力を駆使し、
最もおいしい瞬間を捉えるための極意を解説する新連載企画。
and more…