Vendor Profile
GENKOSHA PUBLISHING CO.,LTD.
| Address | 4-1-5 IIDABASHI CHIYODA-KU Tokyo, JAPAN ZIP:102-8716 |
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| Representative Name | Yasushi Kawamoto |
| Annual Revenue | closed |
| No. of Employees | closed |
| Web Site URL |
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Practical Book
SD item code:11716994
| Detail | Price & Quantity | ||
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| S1 |
The exhibition introduces masterpieces of copy created by six legendary copywriters through advertisements of the time and their own commentaries.
 Original text before translation
レジェンドコピーライター6名がつくった名作コピーを当時の広告と本人解説で紹介。
(1836)
JAN:9784768318362
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(1836)
JAN:9784768318362
Wholesale Price: Members Only
1 pc /set
In Stock
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| Shipping Date |
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About 1 week
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| Dimensions |
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A5 (210 x 148 x 17 mm), 328 pages
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| Specifications |
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Country of manufacture: Japan
Material / component: Paper
Year of manufacture: 2023
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Description
| The book introduces masterpieces of copy created by six legendary copywriters through advertisements of the time and their own commentaries. Six legendary copywriters (Takashi Ando, Hiroshi Ichikura, Shunichi Iwasaki, Reiko Kojima, Tomomi Maeda, Jun Maki), who have created memorable advertising copy and catch phrases for Japanese people from the 1980s to the 2020s, have personally selected 120 masterpieces. The magazine features visuals of newspaper advertisements from the period side by side with the copy. How did the copywriters come up with a single word? The author himself explains in detail how the ad was created. In the business world, where presentations and competition are commonplace, catchphrases and copy are highly important for teams to share a theme and move forward with a project when creating a proposal. The words of these copywriters, who have led the next generation, are sure to stick in the minds of many people. |
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| Shipping Method | Estimated Arrival |
|---|---|
| Sea Mail | From Jan.1st 2026 to Mar.5th 2026 |
| Air Mail | From Dec.16th 2025 to Dec.18th 2025 |
| EMS | From Dec.15th 2025 to Dec.18th 2025 |
| Pantos Express | From Dec.17th 2025 to Dec.22nd 2025 |
| DHL | From Dec.15th 2025 to Dec.17th 2025 |
| UPS | From Dec.15th 2025 to Dec.17th 2025 |
| FedEx | From Dec.15th 2025 to Dec.17th 2025 |
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Some trading conditions may be applicable only in Japan.
IMPORTANT NOTICE Books are subject to the resale price maintenance system, which allows the publisher to specify the selling price by law.
We ask that your company also adhere to the sales price specified by us. If you fail to do so, we may terminate our business relationship with you. We appreciate your understanding. |
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genkoshaOther items from this category:
Six legendary copywriters (Takashi Ando, Hiroshi Ichikura, Shunichi Iwasaki, Reiko Kojima, Tomomi Maeda, Jun Maki), who have created memorable advertising copy and catch phrases for Japanese people from the 1980s to the 2020s, have personally selected 120 masterpieces.
The magazine features visuals of newspaper advertisements from the period side by side with the copy. How did the copywriters come up with a single word? The author himself explains in detail how the ad was created.
In the business world, where presentations and competition are commonplace, catchphrases and copy are highly important for teams to share a theme and move forward with a project when creating a proposal.
The words of these copywriters, who have led the next generation, are sure to stick in the minds of many people.
1980年代から2020年代まで、日本人の心に残る広告コピー、キャッチフレーズを作って来た6人のレジェンドコピーライター(安藤 隆・一倉 宏・岩崎俊一・児島令子・前田知巳・眞木 準)が自らセレクトした名作コピー120本を紹介する。
誌面では当時の新聞広告のビジュアルとコピーを並べて掲載。コピーライターがひとつの言葉をどのように捻出して来たのか。どうしてこの広告が生まれたのかを作者自らが詳しく解説してくれる。
プレゼン、競合が当たり前にのビジネスシーンでは、企画書を作成する際にもチームでテーマを共有してプロジェクトを進めていくためにキャッチフレーズ、コピーの重要性は高い。
次代を担ってきたコピーライターたちの言葉は、多くの人の心に刺さるものになるだろう。