Vendor Profile
SHINSEI Publishing Co..Ltd.
| Address | 2-24-10 taitou Taitou-ku Tokyo, JAPAN ZIP:110-0016 |
|---|---|
| Representative Name | Yasuhiro Tominaga |
| Annual Revenue | closed |
| No. of Employees | 35 |
| Web Site URL | |
| SNS |
SD item code:11908332
| Detail | Price & Quantity | ||
|---|---|---|---|
| S1 |
Masahiro Fujita
 Original text before translation
藤田 政博
(-)
JAN:9784405120235
|
(-)
JAN:9784405120235
Wholesale Price: Members Only
1 pc /set
In Stock
|
|
| Dimensions |
|---|
|
*Size (cm): 18.8 x 13 x 1.3
*Number of pages: 160 |
| Specifications |
|---|
|
Country of manufacture: Japan
Material / component: Paper
Product tag: None
|
Description
| Explains cognitive biases with familiar illustrations, using examples of various cases faced in daily life, including business situations. *Knowing the existence of cognitive biases, we can understand ourselves, others, and society. [Bias] is something that cannot be separated as long as human beings live, It is a phenomenon that causes us to perceive things in our own way that differs from reality. Why does this happen, can it be avoided, and is bias a bad thing in the first place? Is the reality we see correct? How do other people perceive me? This is a field that is rapidly gaining attention, yet no one is quite sure what cognitive bias is, The book provides a variety of examples from business and everyday life to help you understand the cognitive biases that are still unclear to most people, The book provides a quick and easy-to-understand explanation of cognitive biases using examples of various cases that people face in their daily lives, including business situations. *Research on biases by a supervisor specializing in social psychology The book is supervised by a social psychologist who has been involved in research on the application of social psychology to the field of justice and teaches at the Faculty of Sociology, Kansai University, Dr. Masahiro Fujita, who is involved in research on the application of social psychology to the field of justice and teaches at the Faculty of Sociology, Kansai University. All people, whether working adults or students, cannot remain unaffected by [bias] in all situations. Dr. Fujita, who has been researching this field for many years, has a great deal of knowledge about [cognitive bias], Dr. Fujita, who has been researching this field for many years, provides an interesting and eye-opening look at [cognitive bias]. If we can properly understand cognitive biases, we can better understand how they occur in important situations such as business marketing and data collection/analysis, This will help you to be aware of cognitive biases in important situations, such as business marketing and data collection* analysis, and help you to avoid mistakes. This book will change the way you see and feel about the world starting tomorrow! |
More
| Shipping Method | Estimated Arrival |
|---|---|
| Sea Mail | From May.30th to Aug.2nd |
| Air Mail | From May.14th to May.16th |
| EMS | From May.13th to May.16th |
| Pantos Express | From May.15th to May.20th |
| DHL | From May.13th to May.15th |
| UPS | From May.13th to May.15th |
| FedEx | From May.13th to May.15th |
|
Some trading conditions may be applicable only in Japan.
*Important Notice
Under the resale price maintenance system, publishers are legally allowed to specify the selling price of their books. We ask that your company also adhere to the sales price specified by us. In the unlikely event that you fail to do so, we will discontinue our business with you. We ask for your understanding in advance. [Regarding books with obis]. The obi design may be changed without notice, or the obi may be removed before shipping. Please understand this in advance. |
Other items from this category:
[Bias] is something that cannot be separated as long as human beings live,
It is a phenomenon that causes us to perceive things in our own way that differs from reality.
Why does this happen, can it be avoided, and is bias a bad thing in the first place?
Is the reality we see correct? How do other people perceive me?
This is a field that is rapidly gaining attention, yet no one is quite sure what cognitive bias is,
The book provides a variety of examples from business and everyday life to help you understand the cognitive biases that are still unclear to most people,
The book provides a quick and easy-to-understand explanation of cognitive biases using examples of various cases that people face in their daily lives, including business situations.
*Research on biases by a supervisor specializing in social psychology
The book is supervised by a social psychologist who has been involved in research on the application of social psychology to the field of justice and teaches at the Faculty of Sociology, Kansai University,
Dr. Masahiro Fujita, who is involved in research on the application of social psychology to the field of justice and teaches at the Faculty of Sociology, Kansai University.
All people, whether working adults or students, cannot remain unaffected by [bias] in all situations.
Dr. Fujita, who has been researching this field for many years, has a great deal of knowledge about [cognitive bias],
Dr. Fujita, who has been researching this field for many years, provides an interesting and eye-opening look at [cognitive bias].
If we can properly understand cognitive biases, we can better understand how they occur in important situations such as business marketing and data collection/analysis,
This will help you to be aware of cognitive biases in important situations, such as business marketing and data collection* analysis, and help you to avoid mistakes.
This book will change the way you see and feel about the world starting tomorrow!
「バイアス」とは、人間が生きている限り切り離すことはできないもので、
物事を現実とは異なる自分なりのかたちで認識してしまう現象です。
それはどうして起こるのか、避けることはできるのか、そもそもバイアスとは悪いものなのか？
自分の見ている現実は、正しいのか？ほかの人は自分をどう認識しているのか？
急激に意識され始めた分野でありながら、誰もがまだはっきりとは分かっていない「認知バイアス」について、
ビジネスシーンをはじめ日常生活で直面するさまざまなケースを例に挙げ、
親しみやすいイラスト図解でサクッと解説しました。
◎社会心理学を専門とする監修者による、バイアスの研究
本書の監修は、社会心理学を司法の分野に応用する研究に携わり、
関西大学社会学部で教鞭をとっている藤田政博先生。
社会人でも学生でもすべての人は、あらゆる場面で「バイアス」と無関係ではいられません。
長年この分野を研究してきた藤田先生による、「認知バイアス」についての知識は、
まさに目からウロコの面白さにあふれています。
認知のクセ・バイアスをきちんと理解できれば、ビジネスにおけるマーケティングやデータの収集・分析など、
大切な場面で認識の偏りが起こることが意識でき、間違いを防ぐことにもつながります。
本書でバイアスについて知れば、明日から、世界の見え方・感じ方が変わります！