Vendor Profile
Shoeisha Co., Ltd.
| Address | 5 Funamachi Shinjuku-ku Tokyo, JAPAN ZIP:160-0006 |
|---|---|
| Representative Name | Mikio Sasaki |
| Annual Revenue | closed |
| No. of Employees | 130 |
| Web Site URL |
SD item code:12599953
| Detail | Price & Quantity | ||
|---|---|---|---|
| S1 |
Ken Nagai (Kotoba-yasan) (Author)
 Original text before translation
長井 謙（ことばやさん） (著)
(178780)
JAN:9784798178783
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(178780)
JAN:9784798178783
Wholesale Price: Members Only
1 pc /set
In Stock
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| Dimensions |
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Format:46
Number of pages: 208 |
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Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2023
Product tag: None
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Description
| Find the copy you want and want to make right away! This is a book you can use as a "springboard" for copy creation. Sales-oriented promotional copy. Branding copy that conveys the image of the product. The copy required differs depending on the industry, product, and purpose. This book introduces many examples of good copy that can be used as a reference for various industries, products, appeal points, and other keywords. It also introduces analysis and expression techniques related to that copy, so that by applying them, you can create copy with originality. *Can be used in practice. Easy to research. Introduces carefully selected examples of great copy and frequently appearing copy in industries (food, cosmetics, IT, professional, education, etc.), emotions (delicious, moving, reassuring, exciting, etc.), keywords (spring, summer, fall, winter, smiling, future, healthy, etc.), and scenes (friends, PR for environmental contribution, etc.), as well as hints for ideas. It can be used as a "springboard" for production, and is also useful to get a rough idea of the final product. *Over 1,000 examples of copy! This book contains more than 1,000 example copy sentences in an easy-to-read, easy-to-research format. It is fun and educational just to look at the expressions from various points of view, which you would not come up with if you were just trying to come up with ideas on your own. As you see a large amount of good quality copy, you will also be able to improve your catch copy skills. *The author is a popular professional copywriter. The author is a copywriter who has won numerous copy contest awards and is becoming increasingly popular for introducing his thoughts on copy on social networking sites. He also offers online courses and participatory copy classes, and is well versed in the know-how needed by those who want to create* and learn copy. In this book, he breaks down why the copy is so appealing and introduces it gently, verbalizing the parts of the copy that are not visible on the surface. *~From the beginning Like an English vocabulary book You can look up catchphrases. I think there are a lot of people who would benefit from that alone. There are many books on catch copy techniques and collections of masterpieces in the world, but I felt that there are surprisingly few books where you can look up ad copy for quick reference when you need catch copy at the production site of an advertisement. (omission) We have finally completed this book, aiming to provide a "clue" to the kind of catch copy we want to create, so that we can share the same image of what we want to create. I hope that this book will be a "reassuring ally" for people in the advertising industry and others who create catch copy. Ken Nagai (wordsmith) After working in advertising production and article distribution at a newspaper company, he became an independent copywriter. [He is the president of Kotobukiya-san. He specializes in concept messages that tell the story of a company's thoughts, and catch copy that conveys the appeal of products in an easy-to-understand manner. |
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| Shipping Method | Estimated Arrival |
|---|---|
| Sea Mail | From Oct.18th to Dec.20th |
| Air Mail | From Oct.2nd to Oct.4th |
| EMS | From Oct.1st to Oct.4th |
| Pantos Express | From Oct.3rd to Oct.8th |
| DHL | From Oct.1st to Oct.3rd |
| UPS | From Oct.1st to Oct.3rd |
| FedEx | From Oct.1st to Oct.3rd |
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This product (book) is subject to the Resale Price Maintenance Program. The law allows the manufacturer (publisher) to specify the sales price. We ask that your company also adhere to the resale price specified by us. In the unlikely event that you fail to do so, we may terminate the transaction. Thank you very much for your understanding and cooperation.
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Other items from this category:
This is a book you can use as a "springboard" for copy creation.
Sales-oriented promotional copy. Branding copy that conveys the image of the product. The copy required differs depending on the industry, product, and purpose. This book introduces many examples of good copy that can be used as a reference for various industries, products, appeal points, and other keywords. It also introduces analysis and expression techniques related to that copy, so that by applying them, you can create copy with originality.
*Can be used in practice. Easy to research.
Introduces carefully selected examples of great copy and frequently appearing copy in industries (food, cosmetics, IT, professional, education, etc.), emotions (delicious, moving, reassuring, exciting, etc.), keywords (spring, summer, fall, winter, smiling, future, healthy, etc.), and scenes (friends, PR for environmental contribution, etc.), as well as hints for ideas. It can be used as a "springboard" for production, and is also useful to get a rough idea of the final product.
*Over 1,000 examples of copy!
This book contains more than 1,000 example copy sentences in an easy-to-read, easy-to-research format. It is fun and educational just to look at the expressions from various points of view, which you would not come up with if you were just trying to come up with ideas on your own. As you see a large amount of good quality copy, you will also be able to improve your catch copy skills.
*The author is a popular professional copywriter.
The author is a copywriter who has won numerous copy contest awards and is becoming increasingly popular for introducing his thoughts on copy on social networking sites. He also offers online courses and participatory copy classes, and is well versed in the know-how needed by those who want to create* and learn copy. In this book, he breaks down why the copy is so appealing and introduces it gently, verbalizing the parts of the copy that are not visible on the surface.
*~From the beginning
Like an English vocabulary book
You can look up catchphrases.
I think there are a lot of people who would benefit from that alone.
There are many books on catch copy techniques and collections of masterpieces in the world, but I felt that there are surprisingly few books where you can look up ad copy for quick reference when you need catch copy at the production site of an advertisement. (omission) We have finally completed this book, aiming to provide a "clue" to the kind of catch copy we want to create, so that we can share the same image of what we want to create. I hope that this book will be a "reassuring ally" for people in the advertising industry and others who create catch copy.
Ken Nagai (wordsmith)
After working in advertising production and article distribution at a newspaper company, he became an independent copywriter. [He is the president of Kotobukiya-san. He specializes in concept messages that tell the story of a company's thoughts, and catch copy that conveys the appeal of products in an easy-to-understand manner.