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SD item code:12600464
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321web (Masayuki Mitsui) (Author)
 Original text before translation
321web（三井 将之） (著)
(175770)
JAN:9784798175775
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(175770)
JAN:9784798175775
Wholesale Price: Members Only
1 pc /set
In Stock
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| Dimensions |
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Format:46
Number of pages: 152 |
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Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2023
Product tag: None
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Description
| *Know what you need to know to sell things! Psychological Laws of Design*. Everyday we are exposed to and subconsciously influenced by designs that use psychological effects in many places, such as on the Internet * on TV * in the city, etc. [Psychology is intentionally used in all kinds of designs, from those that induce decision-making to those that benefit people, such as "products that make people buy", "satisfying services", and "easy-to-use applications". Designers and marketers of the future will need to create effective and compelling designs that use psychological laws in order to be in demand even in the age of AI. This book first introduces examples of the use of what psychological laws are hidden in designs such as commonly seen types of websites, posters, and banners, and then presents a concise one-page summary of each psychological effect, illusion effect, color effect, and layout law. Please look for any psychological laws in this book that you may be able to incorporate into your own design or business. [Structure] Chapter1 Examples of Psychological Effects Website / Poster / LP / Banner / Thumbnail * Eye-catching / Business card / E-commerce site / UI design Chapter2 Psychological Effects for Design Kuleshov effect, Charpentier illusion, baby face effect, Veblen effect, halo effect, etc. Chapter3 Visual illusions Munker illusion, White illusion, color constancy, ambient light illusion, Checkered shadow illusion, etc. Chapter4 Color effects Heavy and light colors / Taste images by color / Difference between taste images and colors / Compatibility between food and complementary colors / Color perception by tones, etc. Chapter5 Layout rules Law of Proximity / Law of Alignment / Signifier / Jacob's Law / Z Law / F Law, etc. *Author's Profile 321web(Masayuki Mitsui) President and Representative Director, PREATE Co. He runs a design-related blog [321web]. His blog provides information on design and how to use Adobe software in a way that is easy for beginners to understand. |
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| Pantos Express | From Oct.3rd to Oct.8th |
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Other items from this category:
Everyday we are exposed to and subconsciously influenced by designs that use psychological effects in many places, such as on the Internet * on TV * in the city, etc.
[Psychology is intentionally used in all kinds of designs, from those that induce decision-making to those that benefit people, such as "products that make people buy", "satisfying services", and "easy-to-use applications".
Designers and marketers of the future will need to create effective and compelling designs that use psychological laws in order to be in demand even in the age of AI.
This book first introduces examples of the use of what psychological laws are hidden in designs such as commonly seen types of websites, posters, and banners, and then presents a concise one-page summary of each psychological effect, illusion effect, color effect, and layout law.
Please look for any psychological laws in this book that you may be able to incorporate into your own design or business.
[Structure]
Chapter1 Examples of Psychological Effects
Website / Poster / LP / Banner / Thumbnail * Eye-catching / Business card / E-commerce site / UI design
Chapter2 Psychological Effects for Design
Kuleshov effect, Charpentier illusion, baby face effect, Veblen effect, halo effect, etc.
Chapter3 Visual illusions
Munker illusion, White illusion, color constancy, ambient light illusion, Checkered shadow illusion, etc.
Chapter4 Color effects
Heavy and light colors / Taste images by color / Difference between taste images and colors / Compatibility between food and complementary colors / Color perception by tones, etc.
Chapter5 Layout rules
Law of Proximity / Law of Alignment / Signifier / Jacob's Law / Z Law / F Law, etc.
*Author's Profile
321web(Masayuki Mitsui)
President and Representative Director, PREATE Co.
He runs a design-related blog [321web]. His blog provides information on design and how to use Adobe software in a way that is easy for beginners to understand.