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Shoeisha Co., Ltd.

Address 5 Funamachi Shinjuku-ku Tokyo, JAPAN ZIP:160-0006
Representative Name Kaoru Usui
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No. of Employees 185
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No one told me about it.
[Game-specific] data analysis know-how

Thanks to the evolution of smartphones and hardware, games can now be enjoyed more easily than ever before. On the other hand, the game industry is suffering from intensifying competition, soaring advertising costs, and user churn. Data collection* analysis is essential for effective user acquisition, long-term operation, and quality improvement.

This book is a one-of-a-kind textbook that teaches data analysis methodology from a game-specific perspective. What kind of data are there in games, how to collect and analyze them, and how to utilize them in operations and advertisements? There are many different genres and users of games, such as SLGs, RPGs, casual games, and so on. The author, who provides data analysis solutions specialized in games, has compiled in this book the basic knowledge you need to know as an analyst to strengthen your competitive edge, using a variety of examples.

This book will give you a broad and accurate knowledge of data analysis, which plays an important role in decision making for game development* management.

*This book is the Japanese translation of "Yugi Shukei Keisoku Bunseki: Oshimethod ni Teigen Jissen" (Game Analysis: Methods and Practices for Game Development and Management).

~~ Table of Contents

Chapter 1 Overview of Game Data Analysis
Chapter 2 Improving Operation by Game Data Analysis
Chapter 3 Game Data Analysis Platform
Chapter 4 Collecting Game Data
Chapter 5 Construction of game data index system
Chapter 6 Thematic Analysis of Game Data
Chapter 7 Exploratory Analysis of Game Data
Chapter 8 Verification and Improvement of Game Contents
Chapter 9 Verification and Improvement of Advertisement Promotion
Chapter 10 Verification and Improvement of Operation Campaigns
Chapter 11 Attentive Game Management
Chapter 12 Prospects for Game Data Analysis

SD item code:12771204

Detail Price & Quantity
S1
ThinkingData Original ThinkingData Japan Translator Hayato Nakayama Translation Riku Shiraishi Translation
ThinkingData 原著 ThinkingData Japan 翻訳 仲山 隼人 翻訳 白石 陸 翻訳
(188210)
JAN:9784798188218
(188210) JAN:9784798188218

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Details
Item added on: 2024/9/18
Shipping Date
About 1 week
Dimensions
Format:B5
Number of pages:232
Specifications
Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2024
Product tag: None

Description

No one told me about it.
[Game-specific] data analysis know-how

Thanks to the evolution of smartphones and hardware, games can now be enjoyed more easily than ever before. On the other hand, the game industry is suffering from intensifying competition, soaring advertising costs, and user churn. Data collection* analysis is essential for effective user acquisition, long-term operation, and quality improvement.

This book is a one-of-a-kind textbook that teaches data analysis methodology from a game-specific perspective. What kind of data are there in games, how to collect and analyze them, and how to utilize them in operations and advertisements? There are many different genres and users of games, such as SLGs, RPGs, casual games, and so on. The author, who provides data analysis solutions specialized in games, has compiled in this book the basic knowledge you need to know as an analyst to strengthen your competitive edge, using a variety of examples.

This book will give you a broad and accurate knowledge of data analysis, which plays an important role in decision making for game development* management.

*This book is the Japanese translation of "Yugi Shukei Keisoku Bunseki: Oshimethod ni Teigen Jissen" (Game Analysis: Methods and Practices for Game Development and Management).

~~ Table of Contents

Chapter 1 Overview of Game Data Analysis
Chapter 2 Improving Operation by Game Data Analysis
Chapter 3 Game Data Analysis Platform
Chapter 4 Collecting Game Data
Chapter 5 Construction of game data index system
Chapter 6 Thematic Analysis of Game Data
Chapter 7 Exploratory Analysis of Game Data
Chapter 8 Verification and Improvement of Game Contents
Chapter 9 Verification and Improvement of Advertisement Promotion
Chapter 10 Verification and Improvement of Operation Campaigns
Chapter 11 Attentive Game Management
Chapter 12 Prospects for Game Data Analysis

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