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Shoeisha Co., Ltd.

Address 5 Funamachi Shinjuku-ku Tokyo, JAPAN ZIP:160-0006
Representative Name Kaoru Usui
Annual Revenue closed
No. of Employees 185
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As Japan's population continues to decline, food and agriculture companies should aim for the U.S.!

The land is vast, the consumer market is huge, and interest in Japanese food has never been higher.
It would be a shame for Japanese companies not to target the U.S. food and agriculture market, which has unlimited potential.
However, even when they do enter the market, many Japanese firms find it too complicated and too large, and many end up leaving without even trying.
In this book, the authors reveal what it takes to conquer the U.S. food and agriculture market, based on their findings from discussions with more than 400 companies in the field.
If you know how to fight, you can succeed, no matter if you are a large or small company!
The book includes numerous interviews with Japanese companies that have successfully entered the U.S. market, such as Ito En and Kuze Fuku Shoten, local food startups, venture capitalists, and consultants.

[What this book explains]
*How to narrow down markets (retail/e-commerce/food service) and regions to attack.
*How to build relationships with distributors and brokers that you can't find on the Internet
*How to create flavors and product packaging that will appeal to local consumers.
*Differences in business practices between Japan and the U.S. that you should be aware of.
*Food trends that will influence the future of the market, etc.

[Table of Contents]
Part 1: The U.S. is the place to be in the food and agribusiness industry.
Chapter 1: Reasons Why You Should Expand Your Business to the U.S.
Chapter 2: Reasons why Japanese companies fail after visiting more than 400 companies in the U.S.
Chapter 3: Before you regret, you should know [Differences in business practices].
Part 2: Structure of the U.S. Food and Agriculture Market You Should Keep in Mind
Chapter 4 Retail, foodservice, and e-commerce, three channels with different ways to fight
Chapter 5: There are [natural] and [conventional] retailers
Chapter 6: Distributors are the key to keep in mind
Chapter 7: Outsourced sales is the key to success for Japanese-affiliated companies.
Part 3: How to win the hearts and minds of U.S. consumers
Chapter 8: Branding to Win in the U.S. Market
Part 4: What are the tools to enter the U.S. market?
Chapter 9: There are ways for small and medium-sized companies to compete
Chapter 10: M&A as a Leading Means to Expand into the U.S. Market
Chapter 11 Private Equity* Funds Drive the Food and Agriculture Business
Chapter 12 What Emerging Brands and Startups Need to Do to Expand into the U.S.
Part 5: Food and Agriculture Trends to Keep in Mind
Chapter 13 [Environmentally Regenerative Agriculture] in the Spotlight with Decarbonization
Chapter 14 Innovative Foods to Ride the [Meat-to-Plant] Trend

SD item code:12926792

Detail Price & Quantity
S1
Hiroki Ishizuka, Yusaku Seki, Kentaro Tanaka (Author)
石塚 弘記、關 優作、田中 健太郎 (著)
(183760)
JAN:9784798183763
(183760) JAN:9784798183763

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Details
Item added on: 2024/11/21
Shipping Date
About 1 week
Dimensions
Format:A5
Number of pages:300
Specifications
Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2024
Product tag: None

Description

As Japan's population continues to decline, food and agriculture companies should aim for the U.S.!

The land is vast, the consumer market is huge, and interest in Japanese food has never been higher.
It would be a shame for Japanese companies not to target the U.S. food and agriculture market, which has unlimited potential.
However, even when they do enter the market, many Japanese firms find it too complicated and too large, and many end up leaving without even trying.
In this book, the authors reveal what it takes to conquer the U.S. food and agriculture market, based on their findings from discussions with more than 400 companies in the field.
If you know how to fight, you can succeed, no matter if you are a large or small company!
The book includes numerous interviews with Japanese companies that have successfully entered the U.S. market, such as Ito En and Kuze Fuku Shoten, local food startups, venture capitalists, and consultants.

[What this book explains]
*How to narrow down markets (retail/e-commerce/food service) and regions to attack.
*How to build relationships with distributors and brokers that you can't find on the Internet
*How to create flavors and product packaging that will appeal to local consumers.
*Differences in business practices between Japan and the U.S. that you should be aware of.
*Food trends that will influence the future of the market, etc.

[Table of Contents]
Part 1: The U.S. is the place to be in the food and agribusiness industry.
Chapter 1: Reasons Why You Should Expand Your Business to the U.S.
Chapter 2: Reasons why Japanese companies fail after visiting more than 400 companies in the U.S.
Chapter 3: Before you regret, you should know [Differences in business practices].
Part 2: Structure of the U.S. Food and Agriculture Market You Should Keep in Mind
Chapter 4 Retail, foodservice, and e-commerce, three channels with different ways to fight
Chapter 5: There are [natural] and [conventional] retailers
Chapter 6: Distributors are the key to keep in mind
Chapter 7: Outsourced sales is the key to success for Japanese-affiliated companies.
Part 3: How to win the hearts and minds of U.S. consumers
Chapter 8: Branding to Win in the U.S. Market
Part 4: What are the tools to enter the U.S. market?
Chapter 9: There are ways for small and medium-sized companies to compete
Chapter 10: M&A as a Leading Means to Expand into the U.S. Market
Chapter 11 Private Equity* Funds Drive the Food and Agriculture Business
Chapter 12 What Emerging Brands and Startups Need to Do to Expand into the U.S.
Part 5: Food and Agriculture Trends to Keep in Mind
Chapter 13 [Environmentally Regenerative Agriculture] in the Spotlight with Decarbonization
Chapter 14 Innovative Foods to Ride the [Meat-to-Plant] Trend

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Estimated Arrival
Shipping Method Estimated Arrival
Sea Mail From Apr.22nd 2026 to Jun.24th 2026
Air Mail From Apr.6th 2026 to Apr.8th 2026
EMS From Apr.3rd 2026 to Apr.8th 2026
Pantos Express From Apr.7th 2026 to Apr.10th 2026
DHL From Apr.3rd 2026 to Apr.7th 2026
UPS From Apr.3rd 2026 to Apr.7th 2026
FedEx From Apr.3rd 2026 to Apr.7th 2026
*Some delivery methods may not be available depending on the product or the weight.
*UPS and the UPS logo are trademarks that are used with permission by the owner, United Parcel Service of America, Inc. All rights reserved.
Notes

Some trading conditions may be applicable only in Japan.

This product (book) is subject to the Resale Price Maintenance Program. The law allows the manufacturer (publisher) to specify the sales price. We ask that your company also adhere to the resale price specified by us. In the unlikely event that you fail to do so, we may terminate the transaction. Thank you very much for your understanding and cooperation.
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