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Vendor Profile

Neowing Corporation LifeStyle division

Address #3F JLbuilding 1-10-15 Nihonbashi-Horidomecyo Cyuouku Tokyo, JAPAN ZIP:103-0012
Representative Name FUMIO KATAGIRI
Annual Revenue JPY 3,600,000,000
No. of Employees 50
Web Site URL
 4.4(435 answers)
Explanation of products
4.6
Information accuracy
4.6
Price and quality
4.5
Delivery situation
4.3
Correspondence
4.5
Inventory accuracy
3.8
*Image reproduction prohibited
*Image reproduction prohibited
150th anniversary of the founding of the long-established Todaya Shoten, using special reprinted stencils, 150th anniversary commemorative tenugui hand towel with the skills of an artisan.

[Todaya Shoten] Todaya Shoten is a long-established tenugui towel store in Nihonbashi, established in 1872. All designs and colors are original. While carrying on the traditions, we value the spirit of "Onshochishin" with bold and innovative designs and colors. Most of our tenugui are made by hand, starting from the paper pattern to the dyeing and folding process. We introduce tenugui with a warmth and deep flavor of hand-dyeing that cannot be felt with machine production.

Todaya Shoten's Nashien-dyed tenugui hand towels: 3 points of particularity
[Fabric]*The peace of mind of natural materials. Unlike synthetic fibers, Nashien-dyed fabrics are made of cotton, which is gentle to the skin. Cotton is strong, lightweight, and hygroscopic, so it absorbs sweat and moisture well and dries quickly. The more you use it, the more the texture of the fabric will increase and it will become more comfortable against your skin. The more it is washed, the more the dyed color settles and the more you can enjoy the color change. For yukata and other products, we are particular about high quality and unique fabrics.
Nashien-dyed tenugui hand towels are made of specially woven fabrics under the brand names of "Nioka" and "Wakamatsu". Both are characterized by their wider width and greater durability due to the greater number of stitches (the number of stitches per inch of fabric) compared to Tokuoka and Prime.

[Todaya Shoten makes two main types of shizome stencils: hand-engraving by craftsmen and machine-engraving. Machine engraving is a technique that has been developed in recent years and the number of orders is gradually increasing, but both hand engraving and machine engraving have their own characteristics and are used differently depending on the pattern. In hand-engraving, a craftsman who is well versed in the process of Shizome carving takes care of details such as the thickness of lines and the size of dots by changing the angle of the blade, etc. to reproduce the original image when it is dyed, and then carves with exquisite adjustment.

The composition of difficult patterns such as Hosokawa-zome (multiple patterns) is also a technique that only a craftsman can perform. Machine engraving has advantages such as easy duplication because of data submission and cheaper price than hand engraving depending on the pattern.

[Traditional Crafts: Shizome]*Nashizome yukata and tenugui are dyed at a shizome factory, and most of the manufacturing process is done by hand by skilled craftsmen. Most of the production process is done by hand by skilled craftsmen. The Japanese sense of beauty, which elaborates on the invisible parts and the reverse side, requires that the side to be used always be the front side. For this reason, Nashien Dyeing has chosen to use shizome as its main technique, which allows the dye to permeate the cloth from top to bottom, down to the core of the fibers at the dyeing stage.

[The vast number of patterns stored at Todaya Shoten. We have reprinted these patterns as tenugui (hand towels) using the patterns for yukata (light cotton kimono), which are so exquisite that they are impossible to reproduce in modern times.
If we run out of katagami, they will be discontinued and will no longer be available for reprinting. Please be sure to pick up your favorite pattern as soon as possible*.

[Characteristics of Tenugui] The edges of the tenugui are left uncut. Also, the dye may come off with perspiration or washing at the beginning.

SD item code:12969717

Detail Price & Quantity
S1
Tenugui Hand Towel 344 Fukuso Laugh
てぬぐい 344 福笑い
(-)
JAN:TY331551
(-) JAN:TY331551

Wholesale Price: Members Only

1 pc /set In Stock
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Details
Item added on: 2024/12/12
Shipping Date
About 10 days
Dimensions
Approx. 37 x 90 cm
Specifications
Country of manufacture: Japan
Material / component: 100% COTTON

Description

150th anniversary of the founding of the long-established Todaya Shoten, using special reprinted stencils, 150th anniversary commemorative tenugui hand towel with the skills of an artisan.

[Todaya Shoten] Todaya Shoten is a long-established tenugui towel store in Nihonbashi, established in 1872. All designs and colors are original. While carrying on the traditions, we value the spirit of "Onshochishin" with bold and innovative designs and colors. Most of our tenugui are made by hand, starting from the paper pattern to the dyeing and folding process. We introduce tenugui with a warmth and deep flavor of hand-dyeing that cannot be felt with machine production.

Todaya Shoten's Nashien-dyed tenugui hand towels: 3 points of particularity
[Fabric]*The peace of mind of natural materials. Unlike synthetic fibers, Nashien-dyed fabrics are made of cotton, which is gentle to the skin. Cotton is strong, lightweight, and hygroscopic, so it absorbs sweat and moisture well and dries quickly. The more you use it, the more the texture of the fabric will increase and it will become more comfortable against your skin. The more it is washed, the more the dyed color settles and the more you can enjoy the color change. For yukata and other products, we are particular about high quality and unique fabrics.
Nashien-dyed tenugui hand towels are made of specially woven fabrics under the brand names of "Nioka" and "Wakamatsu". Both are characterized by their wider width and greater durability due to the greater number of stitches (the number of stitches per inch of fabric) compared to Tokuoka and Prime.

[Todaya Shoten makes two main types of shizome stencils: hand-engraving by craftsmen and machine-engraving. Machine engraving is a technique that has been developed in recent years and the number of orders is gradually increasing, but both hand engraving and machine engraving have their own characteristics and are used differently depending on the pattern. In hand-engraving, a craftsman who is well versed in the process of Shizome carving takes care of details such as the thickness of lines and the size of dots by changing the angle of the blade, etc. to reproduce the original image when it is dyed, and then carves with exquisite adjustment.

The composition of difficult patterns such as Hosokawa-zome (multiple patterns) is also a technique that only a craftsman can perform. Machine engraving has advantages such as easy duplication because of data submission and cheaper price than hand engraving depending on the pattern.

[Traditional Crafts: Shizome]*Nashizome yukata and tenugui are dyed at a shizome factory, and most of the manufacturing process is done by hand by skilled craftsmen. Most of the production process is done by hand by skilled craftsmen. The Japanese sense of beauty, which elaborates on the invisible parts and the reverse side, requires that the side to be used always be the front side. For this reason, Nashien Dyeing has chosen to use shizome as its main technique, which allows the dye to permeate the cloth from top to bottom, down to the core of the fibers at the dyeing stage.

[The vast number of patterns stored at Todaya Shoten. We have reprinted these patterns as tenugui (hand towels) using the patterns for yukata (light cotton kimono), which are so exquisite that they are impossible to reproduce in modern times.
If we run out of katagami, they will be discontinued and will no longer be available for reprinting. Please be sure to pick up your favorite pattern as soon as possible*.

[Characteristics of Tenugui] The edges of the tenugui are left uncut. Also, the dye may come off with perspiration or washing at the beginning.

More

Estimated Arrival
Shipping Method Estimated Arrival
Sea Mail From Nov.25th 2025 to Jan.27th 2026
Air Mail From Nov.7th 2025 to Nov.11th 2025
EMS From Nov.6th 2025 to Nov.11th 2025
Pantos Express From Nov.10th 2025 to Nov.13th 2025
DHL From Nov.6th 2025 to Nov.10th 2025
UPS From Nov.6th 2025 to Nov.10th 2025
FedEx From Nov.6th 2025 to Nov.10th 2025
*Some delivery methods may not be available depending on the product or the weight.
*UPS and the UPS logo are trademarks that are used with permission by the owner, United Parcel Service of America, Inc. All rights reserved.
Notes

Some trading conditions may be applicable only in Japan.

This product may take some time for delivery.

Please note that the product may be out of stock due to unavoidable reasons.  
*Please refrain from canceling or changing the product after you have placed an order.   *Cancellations* and product changes after ordering are not permitted;

[Note on shipping charges]*When the total amount of one shipment is less than 30,000 yen due to a shortage of ordered items, shipping charges will be incurred.

The delivery note format included in your package will be changed to [no list price and shipping address*TEL on the delivery note] starting in June 2020. If you are a store that requires [list price, etc.] on the included invoice, we can include a [conventional invoice with list price, etc.], so if you wish to do so, please specify in the [remarks field when ordering].

[If you wish to have your order shipped together, please place your order at the 1st and 2nd stores on the same day, and indicate in the remarks column when you place your order that you wish to have your order shipped together with the order from the 1st store.
*About shipping fee: 1st store + 2nd store → [product subtotal (*excluding tax)] 30,000 yen or more (shipping fee will be waived)

 * Due to SuperDelivery's system, the cart cannot automatically set free shipping for the 1st store + 2nd store. Please note that our staff will process the free shipping at [time of shipment].
Categories:
Neowing Corporation LifeStyle division Household Items Bath & Laundry Tenugui Towels

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