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Shoeisha Co., Ltd.
| Address | 5 Funamachi Shinjuku-ku Tokyo, JAPAN ZIP:160-0006 |
|---|---|
| Representative Name | Kaoru Usui |
| Annual Revenue | closed |
| No. of Employees | 185 |
| Web Site URL |
SD item code:12973812
| Detail | Price & Quantity | ||
|---|---|---|---|
| S1 |
Shohei Tomiya (Author)
 Original text before translation
富家 翔平 (著)
(185720)
JAN:9784798185729
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(185720)
JAN:9784798185729
Wholesale Price: Members Only
1 pc /set
In Stock
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| Shipping Date |
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About 1 week
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| Dimensions |
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Format:A5
Number of pages:256 |
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Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2024
Product tag: None
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Description
| Book based on a popular NOTE article! A practical guide to achieving results with optimal measures! [Recommended for...] *For those who have just launched or have just started a marketing organization that handles SaaS and other BtoB products. *Marketers who tend to rely on quick and easy measures. *For those in related departments who want to increase sales by implementing measures. *Marketers who are in charge of a marketing organization [Features of this book] *This book is based on the much-talked-about notebook article [What BtoB marketers need to do after 5 years of marketing]! *[Process Map] shows what you need to do right now. *[Key Point Map] helps you find the best indicators. *[Action Map] allows you to design effective measures and execution plans, and look back on them. If you are just starting out in marketing, [How do you plan?] [Do I proceed with the same measures as last time?] [Is it the right strategy, or the content itself?] ...... Many of you are probably wondering, "How do I plan this? However, many of these problems are caused by not being able to plan measures with the goal in mind. Therefore, let's use the three maps advocated in this book to grasp the overall picture and strategically plan measures. First, use the [Process Map] to grasp the marketing procedures for selling BtoB products and what your company is not doing, then use the [Key Point Map] and [Action Map] to visualize the issues and create an action plan from the goals. In this book, the goal of the maps is to maximize LTV so that marketing can contribute to profits, and the book explains how to formulate a marketing plan, plan*execute measures, and measure their effectiveness. Furthermore, by using these maps as a common language, smooth communication with related departments is possible. [Table of Contents] Preface: The Overall Picture of Marketing in Three Maps Part 1: Starting Up/Restarting an Organization Chapter 1: Understanding Your Company's Situation and Customers - (1) Grasping the Current Situation Chapter 2: Developing a marketing organization action plan - (2) Creating the organization Chapter 3: Developing and declaring a marketing plan - (3) Making a plan Part 2: Initial phase of the organization Chapter 4 Developing a content strategy - (4) Creating content Chapter 5 Approaching Leads - (5) Obtaining Opportunities for Business Talks Chapter 6 Management to enhance execution - (6) Implementing the cycle of execution and improvement Part 3: Organizational growth phase Chapter 7 Overall view to identify bottlenecks ~ (7) Finding actions to be taken Chapter 8: Leadership and Communication ~ (8) Achieving More Results |
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| Shipping Method | Estimated Arrival |
|---|---|
| Sea Mail | From Nov.17th 2025 to Jan.19th 2026 |
| Air Mail | From Oct.30th 2025 to Nov.3rd 2025 |
| EMS | From Oct.29th 2025 to Nov.3rd 2025 |
| Pantos Express | From Oct.31st 2025 to Nov.5th 2025 |
| DHL | From Oct.29th 2025 to Oct.31st 2025 |
| UPS | From Oct.29th 2025 to Oct.31st 2025 |
| FedEx | From Oct.29th 2025 to Oct.31st 2025 |
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Other items from this category:
A practical guide to achieving results with optimal measures!
[Recommended for...]
*For those who have just launched or have just started a marketing organization that handles SaaS and other BtoB products.
*Marketers who tend to rely on quick and easy measures.
*For those in related departments who want to increase sales by implementing measures.
*Marketers who are in charge of a marketing organization
[Features of this book]
*This book is based on the much-talked-about notebook article [What BtoB marketers need to do after 5 years of marketing]!
*[Process Map] shows what you need to do right now.
*[Key Point Map] helps you find the best indicators.
*[Action Map] allows you to design effective measures and execution plans, and look back on them.
If you are just starting out in marketing,
[How do you plan?] [Do I proceed with the same measures as last time?] [Is it the right strategy, or the content itself?]
...... Many of you are probably wondering, "How do I plan this?
However, many of these problems are caused by not being able to plan measures with the goal in mind.
Therefore, let's use the three maps advocated in this book to grasp the overall picture and strategically plan measures.
First, use the [Process Map] to grasp the marketing procedures for selling BtoB products and what your company is not doing, then use the [Key Point Map] and [Action Map] to visualize the issues and create an action plan from the goals.
In this book, the goal of the maps is to maximize LTV so that marketing can contribute to profits, and the book explains how to formulate a marketing plan, plan*execute measures, and measure their effectiveness.
Furthermore, by using these maps as a common language, smooth communication with related departments is possible.
[Table of Contents]
Preface: The Overall Picture of Marketing in Three Maps
Part 1: Starting Up/Restarting an Organization
Chapter 1: Understanding Your Company's Situation and Customers - (1) Grasping the Current Situation
Chapter 2: Developing a marketing organization action plan - (2) Creating the organization
Chapter 3: Developing and declaring a marketing plan - (3) Making a plan
Part 2: Initial phase of the organization
Chapter 4 Developing a content strategy - (4) Creating content
Chapter 5 Approaching Leads - (5) Obtaining Opportunities for Business Talks
Chapter 6 Management to enhance execution - (6) Implementing the cycle of execution and improvement
Part 3: Organizational growth phase
Chapter 7 Overall view to identify bottlenecks ~ (7) Finding actions to be taken
Chapter 8: Leadership and Communication ~ (8) Achieving More Results