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Shoeisha Co., Ltd.

Address 5 Funamachi Shinjuku-ku Tokyo, JAPAN ZIP:160-0006
Representative Name Kaoru Usui
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No. of Employees 185
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If you want to succeed in new business, the first step is to create the "soil" for your organization.
What is the "place" where rich ideas come naturally and failures become "nourishment"?

In the field of new business development, there are programs for learning methodologies and frameworks for generating ideas, and for refining and commercializing ideas.
However, the use of methodologies does not necessarily lead to the creation of promising businesses, and participants are discouraged by the constant rejection of their ideas. ......

What is required is to create an environment in which ideas [will] come to you, and to return the learning from them to the organization, whether they succeed or fail.
Both those who come up with ideas and those who evaluate them need to update their values.

What are the three top-down and three bottom-up approaches to creating a value-generating organization, according to the author, who has observed numerous new business initiatives in the field?
Included are 8 splendid dialogues with Takashi Nawa, Dominic Chen, Minoru Moriya, Yohei Sadojima, and others.

[Author] Hirokazu Oda Hirokazu Oda
Design strategist/researcher at MIMIGURI Inc.

[Table of Contents]
Part 1: Why New Businesses Are Not Created
Chapter 1: New Businesses Deteriorating Organizational Soil
[What contaminates the "soil" for new businesses
Chapter 2: What is the rich soil for an organization that continues to bear fruit?
[Dominic Chen][Failure enriches the soil of an organization]--[Fermentation] that nurtures new businesses.

Part 2: Three top-down approaches to cultivate the soil
Chapter 3: Questioning the Evaluation of Ideas
[Discussion/Yuki Anzai]Are new businesses born from a culture of pushing each other? --Update on the "evaluator" of new businesses
Chapter 4: Utilizing Philosophy and Purpose in New Business Creation
[What is needed to "hit it out of the park" with innovation? --New Business and Learning Organization
Chapter 5: Designing a Place Where Ideas Can Easily Come to You
[Hirotsugu Yamada] Ideas [will] come -- Thinking from [mesodynamics] and [source principle

Part 3: Three Approaches to Creating Value from the Bottom Up
Chapter 6: Designing a Case of Value
[In a world overflowing with [Dialogue with Kakijiro Tokutani], create new value---new business and the [case of value]
Chapter 7: Drawing the Story of the Problem
[Yohei Sadojima][Fall in love with the issue and turn it into love with a will]--"The Story of the Issue" essential for new business
Chapter 8: Working to Create a Place for Exploration
[Dialogue/Takashi Yokoishi][Open Yourself to Help] -- A [Place] Where Ideas are Born

SD item code:12975724

Detail Price & Quantity
S1
Hirokazu Oda (Author)
小田 裕和 (著)
(183750)
JAN:9784798183756
(183750) JAN:9784798183756

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Details
Item added on: 2024/12/19
Dimensions
Format:46
Number of pages: 320
Specifications
Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2024
Product tag: None

Description

If you want to succeed in new business, the first step is to create the "soil" for your organization.
What is the "place" where rich ideas come naturally and failures become "nourishment"?

In the field of new business development, there are programs for learning methodologies and frameworks for generating ideas, and for refining and commercializing ideas.
However, the use of methodologies does not necessarily lead to the creation of promising businesses, and participants are discouraged by the constant rejection of their ideas. ......

What is required is to create an environment in which ideas [will] come to you, and to return the learning from them to the organization, whether they succeed or fail.
Both those who come up with ideas and those who evaluate them need to update their values.

What are the three top-down and three bottom-up approaches to creating a value-generating organization, according to the author, who has observed numerous new business initiatives in the field?
Included are 8 splendid dialogues with Takashi Nawa, Dominic Chen, Minoru Moriya, Yohei Sadojima, and others.

[Author] Hirokazu Oda Hirokazu Oda
Design strategist/researcher at MIMIGURI Inc.

[Table of Contents]
Part 1: Why New Businesses Are Not Created
Chapter 1: New Businesses Deteriorating Organizational Soil
[What contaminates the "soil" for new businesses
Chapter 2: What is the rich soil for an organization that continues to bear fruit?
[Dominic Chen][Failure enriches the soil of an organization]--[Fermentation] that nurtures new businesses.

Part 2: Three top-down approaches to cultivate the soil
Chapter 3: Questioning the Evaluation of Ideas
[Discussion/Yuki Anzai]Are new businesses born from a culture of pushing each other? --Update on the "evaluator" of new businesses
Chapter 4: Utilizing Philosophy and Purpose in New Business Creation
[What is needed to "hit it out of the park" with innovation? --New Business and Learning Organization
Chapter 5: Designing a Place Where Ideas Can Easily Come to You
[Hirotsugu Yamada] Ideas [will] come -- Thinking from [mesodynamics] and [source principle

Part 3: Three Approaches to Creating Value from the Bottom Up
Chapter 6: Designing a Case of Value
[In a world overflowing with [Dialogue with Kakijiro Tokutani], create new value---new business and the [case of value]
Chapter 7: Drawing the Story of the Problem
[Yohei Sadojima][Fall in love with the issue and turn it into love with a will]--"The Story of the Issue" essential for new business
Chapter 8: Working to Create a Place for Exploration
[Dialogue/Takashi Yokoishi][Open Yourself to Help] -- A [Place] Where Ideas are Born

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