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Shoeisha Co., Ltd.
| Address | 5 Funamachi Shinjuku-ku Tokyo, JAPAN ZIP:160-0006 |
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| Representative Name | Kaoru Usui |
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SD item code:12982869
| Detail | Price & Quantity | ||
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| S1 |
Noriyuki Ikeda (Author)
 Original text before translation
池田 紀行 (著)
(182070)
JAN:9784798182070
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(182070)
JAN:9784798182070
Wholesale Price: Members Only
1 pc /set
In Stock
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| Shipping Date |
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About 1 week
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| Dimensions |
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Format:A5
Number of pages:272 |
| Specifications |
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Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2024
Product tag: None
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Description
| Marketing initiatives not yielding results? Let's eliminate the mismatch between [issue] and [measure] and identify [what should be done now], [and identify what needs to be done now. There is no "panacea" marketing strategy that solves every problem. Let's understand what each measure can do and what it cannot do, and consider which one fits our marketing strategy. There are many books that explain specific measures and techniques in detail, This book will help you select and combine them in your day-to-day operations. [Once you have connected the "measures" (dots), "routes to sales" (lines), and "marketing strategies" (surfaces), you will be able to see how to apply your knowledge in practice, You will see how to put your knowledge into practice and marketing will become much more accurate and interesting! *[Thorough dissection of 20 major strategies] that also shows how to measure effectiveness and which measures should be used together. *10 common medical mistakes caused by mismatches between [issue = symptom] and [measure = prescription]. *[9 principles of marketing strategy] that you should keep in mind. ...... and more! A must-see for aspiring and mid-career marketers alike! [Author's Introduction] Noriyuki Ikeda Noriyuki Ikeda President of Tribal Media House, Inc. He has experience supporting the marketing strategies of more than 300 major companies. Lecturer at the Japan Marketing Association's Marketing Master Course and Noriyuki Ikeda's specialized course at Sendenkaigi Marketing Practice Course. He lectures more than 50 times a year and is involved in teaching more than 30,000 marketers in total. [He has authored and co-authored many books, including "Map of Sales" (Nikkei BP), "Next Generation Co-Creation Marketing" (SB Creative), "Social Influence" and "Kizuna no Marketing" (ASCII Shinsho), and "[Working Style] Notebook for Developing Yourself" (WAVE Publishing). [Table of Contents] Introduction: What is Marketing? Part 1 Why are "medical errors" occurring frequently in the field of marketing today? Chapter 1: There is no one-size-fits-all cure for all marketing problems Chapter 2: Frequent Medical Errors and Their Factors Part 2: Connecting the Dots, Lines, and Aspects of Marketing Chapter 3: All the more reason to understand the [dots, lines, and facets] of marketing Chapter 4: The Big Picture of Marketing Strategy Chapter 5: Nine Principles of Marketing Strategy Chapter 6: Connecting the [planes and lines] in the four main paths to purchase Part 3 Understanding the [dots Chapter 7: The [do's and don'ts] of key measures Chapter 8: Properly measuring the effectiveness of measures |
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| Shipping Method | Estimated Arrival |
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| Sea Mail | From Jul.7th 2025 to Sep.8th 2025 |
| Air Mail | From Jun.19th 2025 to Jun.23rd 2025 |
| EMS | From Jun.18th 2025 to Jun.23rd 2025 |
| Pantos Express | From Jun.20th 2025 to Jun.25th 2025 |
| DHL | From Jun.18th 2025 to Jun.20th 2025 |
| UPS | From Jun.18th 2025 to Jun.20th 2025 |
| FedEx | From Jun.18th 2025 to Jun.20th 2025 |
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Other items from this category:
Let's eliminate the mismatch between [issue] and [measure] and identify [what should be done now],
[and identify what needs to be done now.
There is no "panacea" marketing strategy that solves every problem.
Let's understand what each measure can do and what it cannot do, and consider which one fits our marketing strategy.
There are many books that explain specific measures and techniques in detail,
This book will help you select and combine them in your day-to-day operations.
[Once you have connected the "measures" (dots), "routes to sales" (lines), and "marketing strategies" (surfaces), you will be able to see how to apply your knowledge in practice,
You will see how to put your knowledge into practice and marketing will become much more accurate and interesting!
*[Thorough dissection of 20 major strategies] that also shows how to measure effectiveness and which measures should be used together.
*10 common medical mistakes caused by mismatches between [issue = symptom] and [measure = prescription].
*[9 principles of marketing strategy] that you should keep in mind.
...... and more! A must-see for aspiring and mid-career marketers alike!
[Author's Introduction] Noriyuki Ikeda
Noriyuki Ikeda
President of Tribal Media House, Inc.
He has experience supporting the marketing strategies of more than 300 major companies. Lecturer at the Japan Marketing Association's Marketing Master Course and Noriyuki Ikeda's specialized course at Sendenkaigi Marketing Practice Course. He lectures more than 50 times a year and is involved in teaching more than 30,000 marketers in total. [He has authored and co-authored many books, including "Map of Sales" (Nikkei BP), "Next Generation Co-Creation Marketing" (SB Creative), "Social Influence" and "Kizuna no Marketing" (ASCII Shinsho), and "[Working Style] Notebook for Developing Yourself" (WAVE Publishing).
[Table of Contents]
Introduction: What is Marketing?
Part 1 Why are "medical errors" occurring frequently in the field of marketing today?
Chapter 1: There is no one-size-fits-all cure for all marketing problems
Chapter 2: Frequent Medical Errors and Their Factors
Part 2: Connecting the Dots, Lines, and Aspects of Marketing
Chapter 3: All the more reason to understand the [dots, lines, and facets] of marketing
Chapter 4: The Big Picture of Marketing Strategy
Chapter 5: Nine Principles of Marketing Strategy
Chapter 6: Connecting the [planes and lines] in the four main paths to purchase
Part 3 Understanding the [dots
Chapter 7: The [do's and don'ts] of key measures
Chapter 8: Properly measuring the effectiveness of measures