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Shoeisha Co., Ltd.

Address 5 Funamachi Shinjuku-ku Tokyo, JAPAN ZIP:160-0006
Representative Name Kaoru Usui
Annual Revenue closed
No. of Employees 185
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The know-how necessary for DX success, as revealed by a total of more than 450 clients, is now available in one place!

This book is intended for those who are already using or considering implementing a Customer Data Platform (CDP), and describes the know-how required for a successful CDP project.

It is not a technical talk, but rather an introduction to the necessary human resources, capability, organization, and project structure, based on the wealth of knowledge and case studies by CDP experts.

The authors are from Treasure Data, a leading CDP company and the dominant player in Japan.

Companies have a variety of data, and there is no [correct] answer to a project. However, there is an optimal solution common to all companies. Please read through this book, which is filled with the process to the optimal solution, comparing it with your company's current situation, discovering issues, finding hints for problem solving, and putting them into practice.

[Table of Contents]
Chapter 0: What is a Customer Data Platform?
Chapter 1: People and Organization for CDP Utilization
Chapter 2: What are the key elements for a successful project?
Chapter 3: How Treasure Data practices the project

SD item code:13051467

Detail Price & Quantity
S1
Treasure Data, Yosuke Shigehara, Kyohei Tomita, Satoru Sakaguchi, Kazuki Kogure, Masanori Yado (Author)
トレジャーデータ、重原 洋祐、冨田 恭平、阪口 暁、小暮 和基、矢戸 政法 (著)
(177650)
JAN:9784798177656
(177650) JAN:9784798177656

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Details
Item added on: 2025/1/22
Shipping Date
About 1 week
Dimensions
Format:A5
Number of pages:228
Specifications
Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2023
Product tag: None

Description

The know-how necessary for DX success, as revealed by a total of more than 450 clients, is now available in one place!

This book is intended for those who are already using or considering implementing a Customer Data Platform (CDP), and describes the know-how required for a successful CDP project.

It is not a technical talk, but rather an introduction to the necessary human resources, capability, organization, and project structure, based on the wealth of knowledge and case studies by CDP experts.

The authors are from Treasure Data, a leading CDP company and the dominant player in Japan.

Companies have a variety of data, and there is no [correct] answer to a project. However, there is an optimal solution common to all companies. Please read through this book, which is filled with the process to the optimal solution, comparing it with your company's current situation, discovering issues, finding hints for problem solving, and putting them into practice.

[Table of Contents]
Chapter 0: What is a Customer Data Platform?
Chapter 1: People and Organization for CDP Utilization
Chapter 2: What are the key elements for a successful project?
Chapter 3: How Treasure Data practices the project

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Notes

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This product (book) is subject to the Resale Price Maintenance Program. The law allows the manufacturer (publisher) to specify the sales price. We ask that your company also adhere to the resale price specified by us. In the unlikely event that you fail to do so, we may terminate the transaction. Thank you very much for your understanding and cooperation.
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