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Shoeisha Co., Ltd.
| Address | 5 Funamachi Shinjuku-ku Tokyo, JAPAN ZIP:160-0006 |
|---|---|
| Representative Name | Kaoru Usui |
| Annual Revenue | closed |
| No. of Employees | 185 |
| Web Site URL |
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SD item code:13147796
| Detail | Price & Quantity | ||
|---|---|---|---|
| S1 |
Tatsuya Yamamoto, Kentaro Itonori (Author)
 Original text before translation
山本 達也、糸乘 健太郎 (著)
(182870)
JAN:9784798182872
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(182870)
JAN:9784798182872
Wholesale Price: Members Only
1 pc /set
In Stock
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| Shipping Date |
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About 1 week
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| Dimensions |
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Format:A5
Number of pages:256 |
| Specifications |
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Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2025
Product tag: None
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Description
| Cute is not enough! How to develop corporate characters that contribute to solutions to corporate issues? On the front lines of business, where we are inundated with a plethora of information, attention is being focused on the development of original corporate characters as an advertising and marketing technique. Traditionally, corporate characters have often been seen as a way to add excitement to advertisements, but in combination with the advancement of digital*AI technology, corporate characters are a unique marketing tool that can build relationships with customers in the short term, as well as in the medium to long term. Ponta, a common loyalty point service, is a corporate character that can communicate with customers in an instant. There are many corporate characters that are not only cute, but also contribute to branding, sales, and service value enhancement, such as Ponta, the corporate character of the Ponta loyalty point service, and TV Tokyo's NANANA. In this book, we will discuss the *Design Ideas *Naming *How to create a world view *Experience design *Quality management system *How to operate in the funnel *Communication strategy Communication strategies are explained in a systematic manner. In addition, it provides information on the company's *Public relations activities *Inner motivation *Employee Loyalty Improvement We will also present examples of how this can be used for We highly recommend this seminar for the following people *Those involved in advertising, marketing, and creative work *Those who want to learn new marketing techniques *Those who want to enhance their company's brand power. *Those who want to make more effective use of existing characters *Those who want to improve the cohesiveness of their organization. *Those who want to build amicable relationships between customers and companies. This book is also packed with the latest knowledge on SNS measures, AI and AR utilization, and fan community building. [Table of Contents] Chapter 1: Turning Corporate Characters into Solutions Chapter 2: Developing Corporate Characters Chapter 3: Developing and Operating Corporate Characters Chapter 4: Corporate Character Communication in the Digital Age |
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| Shipping Method | Estimated Arrival |
|---|---|
| Sea Mail | From Nov.19th 2025 to Jan.21st 2026 |
| Air Mail | From Nov.3rd 2025 to Nov.5th 2025 |
| EMS | From Oct.31st 2025 to Nov.5th 2025 |
| Pantos Express | From Nov.4th 2025 to Nov.7th 2025 |
| DHL | From Oct.31st 2025 to Nov.4th 2025 |
| UPS | From Oct.31st 2025 to Nov.4th 2025 |
| FedEx | From Oct.31st 2025 to Nov.4th 2025 |
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Some trading conditions may be applicable only in Japan.
This product (book) is subject to the Resale Price Maintenance Program. The law allows the manufacturer (publisher) to specify the sales price. We ask that your company also adhere to the resale price specified by us. In the unlikely event that you fail to do so, we may terminate the transaction. Thank you very much for your understanding and cooperation.
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Other items from this category:
How to develop corporate characters that contribute to solutions to corporate issues?
On the front lines of business, where we are inundated with a plethora of information, attention is being focused on the development of original corporate characters as an advertising and marketing technique.
Traditionally, corporate characters have often been seen as a way to add excitement to advertisements, but in combination with the advancement of digital*AI technology, corporate characters are a unique marketing tool that can build relationships with customers in the short term, as well as in the medium to long term. Ponta, a common loyalty point service, is a corporate character that can communicate with customers in an instant.
There are many corporate characters that are not only cute, but also contribute to branding, sales, and service value enhancement, such as Ponta, the corporate character of the Ponta loyalty point service, and TV Tokyo's NANANA.
In this book, we will discuss the
*Design Ideas
*Naming
*How to create a world view
*Experience design
*Quality management system
*How to operate in the funnel
*Communication strategy
Communication strategies are explained in a systematic manner.
In addition, it provides information on the company's
*Public relations activities
*Inner motivation
*Employee Loyalty Improvement
We will also present examples of how this can be used for
We highly recommend this seminar for the following people
*Those involved in advertising, marketing, and creative work
*Those who want to learn new marketing techniques
*Those who want to enhance their company's brand power.
*Those who want to make more effective use of existing characters
*Those who want to improve the cohesiveness of their organization.
*Those who want to build amicable relationships between customers and companies.
This book is also packed with the latest knowledge on SNS measures, AI and AR utilization, and fan community building.
[Table of Contents]
Chapter 1: Turning Corporate Characters into Solutions
Chapter 2: Developing Corporate Characters
Chapter 3: Developing and Operating Corporate Characters
Chapter 4: Corporate Character Communication in the Digital Age