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Shoeisha Co., Ltd.
| Address | 5 Funamachi Shinjuku-ku Tokyo, JAPAN ZIP:160-0006 |
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| Representative Name | Kaoru Usui |
| Annual Revenue | closed |
| No. of Employees | 185 |
| Web Site URL |
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SD item code:13696867
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| S1 |
Ryuji Yokoyama, Yoshiteru Umeda, Tomoyuki Kawagoe, Nanako Hashimoto, Manabu Inamori (Author)
 Original text before translation
横山 隆治、楳田 良輝、川越 智勇、橋本 菜々子、稲森 学 (著)
(191430)
JAN:9784798191430
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(191430)
JAN:9784798191430
Wholesale Price: Members Only
1 pc /set
In Stock
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| Shipping Date |
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About 1 week
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| Dimensions |
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Format:46
Number of pages: 256 |
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Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2025
Product tag: None
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Description
| Update the common sense [triple media] of marketers to fit the times! What is the best way to prevent [exploding marketing costs]? The era of mass marketing has come to an end, and marketing and consumer images are becoming increasingly complex. In this book, the author, who advocated [triple media] 15 years ago, now advocates structuring [SNS], [converged TV], and [retail media]. Why are these three elements of the "new triple media" being proposed? What is the creative development required in this era? Through this book, let's learn the "new normal of marketing. ×x TV commercials are the starting point →* SNS is the starting point ×x Financial strength is an advantage -> *Small organizations are the best chance for success. ×x One message for the masses→*Different messages for different consumer perceptions [Table of Contents] Preface What is the New Triple Media? Introduction: Basic Concept of the New Triple Media Chapter 1: The New Normal in Marketing: An Era of Increasingly Fewer and Fewer Ad Spots Chapter 2: SNS: From a "Place to Send Out Information" to a "Place to Know What's in the Air Chapter 3 Converged TV (1) -- New master-slave relationship between TV and CTV Chapter 4 Converged TV (2) -- A new way of perceiving the target audience Chapter 5 Retail Media: Connecting Outside and Inside Stores with Data Chapter 6: Creative Development -- What is Needed in the New Era Conclusion: AI and New Triple Media--A Vessel for Learning [Author] Ryuji Yokoyama--Representative of Ryuji Yokoyama Office (Six*Site), Director and Founder of Best-in-Class Producers, Inc. and External Director of Trenders, Inc. Yoshiteru Umeda--President, Programatica Inc. Tomoyuu Kawagoe--Representative of TOMOGRAPH, Creative Director, Director of Best-in-Class Producers, Inc. Nanako Hashimoto--Managing Executive Officer, Trenders, Inc. Manabu Inamori--Vice President and COO, Adinte Inc. |
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| Shipping Method | Estimated Arrival |
|---|---|
| Sea Mail | From Nov.3rd 2025 to Jan.5th 2026 |
| Air Mail | From Oct.16th 2025 to Oct.20th 2025 |
| EMS | From Oct.15th 2025 to Oct.20th 2025 |
| Pantos Express | From Oct.17th 2025 to Oct.22nd 2025 |
| DHL | From Oct.15th 2025 to Oct.17th 2025 |
| UPS | From Oct.15th 2025 to Oct.17th 2025 |
| FedEx | From Oct.15th 2025 to Oct.17th 2025 |
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Some trading conditions may be applicable only in Japan.
This product (book) is subject to the Resale Price Maintenance Program. The law allows the manufacturer (publisher) to specify the sales price. We ask that your company also adhere to the resale price specified by us. In the unlikely event that you fail to do so, we may terminate the transaction. Thank you very much for your understanding and cooperation.
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Other items from this category:
What is the best way to prevent [exploding marketing costs]?
The era of mass marketing has come to an end, and marketing and consumer images are becoming increasingly complex.
In this book, the author, who advocated [triple media] 15 years ago, now advocates structuring [SNS], [converged TV], and [retail media].
Why are these three elements of the "new triple media" being proposed? What is the creative development required in this era?
Through this book, let's learn the "new normal of marketing.
×x TV commercials are the starting point →* SNS is the starting point
×x Financial strength is an advantage -> *Small organizations are the best chance for success.
×x One message for the masses→*Different messages for different consumer perceptions
[Table of Contents]
Preface What is the New Triple Media?
Introduction: Basic Concept of the New Triple Media
Chapter 1: The New Normal in Marketing: An Era of Increasingly Fewer and Fewer Ad Spots
Chapter 2: SNS: From a "Place to Send Out Information" to a "Place to Know What's in the Air
Chapter 3 Converged TV (1) -- New master-slave relationship between TV and CTV
Chapter 4 Converged TV (2) -- A new way of perceiving the target audience
Chapter 5 Retail Media: Connecting Outside and Inside Stores with Data
Chapter 6: Creative Development -- What is Needed in the New Era
Conclusion: AI and New Triple Media--A Vessel for Learning
[Author]
Ryuji Yokoyama--Representative of Ryuji Yokoyama Office (Six*Site), Director and Founder of Best-in-Class Producers, Inc. and External Director of Trenders, Inc.
Yoshiteru Umeda--President, Programatica Inc.
Tomoyuu Kawagoe--Representative of TOMOGRAPH, Creative Director, Director of Best-in-Class Producers, Inc.
Nanako Hashimoto--Managing Executive Officer, Trenders, Inc.
Manabu Inamori--Vice President and COO, Adinte Inc.