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Shoeisha Co., Ltd.
| Address | 5 Funamachi Shinjuku-ku Tokyo, JAPAN ZIP:160-0006 |
|---|---|
| Representative Name | Kaoru Usui |
| Annual Revenue | closed |
| No. of Employees | 185 |
| Web Site URL |
SD item code:12983439
| Detail | Price & Quantity | ||
|---|---|---|---|
| S1 |
Hajime Kimura (Author)
 Original text before translation
木村 元 (著)
(182830)
JAN:9784798182834
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(182830)
JAN:9784798182834
Wholesale Price: Members Only
1 pc /set
In Stock
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| Shipping Date |
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About 1 week
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| Dimensions |
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Format:46
Number of pages: 272 |
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Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2023
Product tag: None
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Description
| Enables verification of branding effectiveness New marketing metrics that 90% of business people do not know What is *brand* power? Is there a limit to the effectiveness of branding? Is it unquantifiable? No, it's not. In this book, we propose "Brand*Power," a score that quantifies the "state of customer perception" of a brand and makes it comparable to other companies. Brand*Power is a KPI to increase the value of a brand from the customer's perspective, rather than the "market value" of the brand, with the goal of customer purchase. *The goal of this book: Get away from fluffy branding. This book does not require advanced mathematical or statistical skills, nor does it use difficult frameworks. It is a "science," but it is only a "concept," and it explains how to quantify and track branding activities. Brand Power Analytics], a method for quantifying and tracking branding activities. This is something that can be implemented by any company, regardless of the size of the brand. *Recommended for marketers who *Want to strengthen their brand in the mid-to-long term, but don't know how to draw up a brand strategy. *They have a brand strategy, but they do not know what is working and how. *You are measuring [likability] and [loyalty] as KPIs for branding measures, but you are not sure how much they contribute to sales and profits. *Advertising is not working as well as it used to, sales growth has hit a plateau, and we can't find a way out. *Many marketing methods are being used, but they are only individually optimized, and the growth of the brand itself is not being monitored. Branding is not a concept, but a method. As a method, there is a specific objective to be achieved (= increase sales and profits), and there are clear methods and means to get there. *Author: Gen Kimura Mr. Kimura joined Unilever in 2009. He has about 14 years of experience in brand*marketing, including LUX and Dove. His experience ranges from domestic 360° marketing strategy to global brand strategy and product development. In July 2021, he was appointed Representative Director of Rafla* Japan K.K., a Unilever Group company, and in addition, he will be responsible for the Dove brand at Unilever* Japan from January 2020. In July 2021, he was appointed Representative Director of Unilever Group's Rafla* Japan K.K. He also oversees Unilever* Japan's skincare category, and in May 2023, he became independent and started Brandism Inc. to provide a wide range of management and marketing support from B2B to B2C. |
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| Shipping Method | Estimated Arrival |
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| Sea Mail | From Dec.4th 2025 to Feb.5th 2026 |
| Air Mail | From Nov.18th 2025 to Nov.20th 2025 |
| EMS | From Nov.17th 2025 to Nov.20th 2025 |
| Pantos Express | From Nov.19th 2025 to Nov.24th 2025 |
| DHL | From Nov.17th 2025 to Nov.19th 2025 |
| UPS | From Nov.17th 2025 to Nov.19th 2025 |
| FedEx | From Nov.17th 2025 to Nov.19th 2025 |
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Other items from this category:
New marketing metrics that 90% of business people do not know
What is *brand* power?
Is there a limit to the effectiveness of branding? Is it unquantifiable? No, it's not. In this book, we propose "Brand*Power," a score that quantifies the "state of customer perception" of a brand and makes it comparable to other companies. Brand*Power is a KPI to increase the value of a brand from the customer's perspective, rather than the "market value" of the brand, with the goal of customer purchase.
*The goal of this book: Get away from fluffy branding.
This book does not require advanced mathematical or statistical skills, nor does it use difficult frameworks. It is a "science," but it is only a "concept," and it explains how to quantify and track branding activities. Brand Power Analytics], a method for quantifying and tracking branding activities. This is something that can be implemented by any company, regardless of the size of the brand.
*Recommended for marketers who
*Want to strengthen their brand in the mid-to-long term, but don't know how to draw up a brand strategy.
*They have a brand strategy, but they do not know what is working and how.
*You are measuring [likability] and [loyalty] as KPIs for branding measures, but you are not sure how much they contribute to sales and profits.
*Advertising is not working as well as it used to, sales growth has hit a plateau, and we can't find a way out.
*Many marketing methods are being used, but they are only individually optimized, and the growth of the brand itself is not being monitored.
Branding is not a concept, but a method.
As a method, there is a specific objective to be achieved (= increase sales and profits), and there are clear methods and means to get there.
*Author: Gen Kimura
Mr. Kimura joined Unilever in 2009. He has about 14 years of experience in brand*marketing, including LUX and Dove. His experience ranges from domestic 360° marketing strategy to global brand strategy and product development. In July 2021, he was appointed Representative Director of Rafla* Japan K.K., a Unilever Group company, and in addition, he will be responsible for the Dove brand at Unilever* Japan from January 2020. In July 2021, he was appointed Representative Director of Unilever Group's Rafla* Japan K.K. He also oversees Unilever* Japan's skincare category, and in May 2023, he became independent and started Brandism Inc. to provide a wide range of management and marketing support from B2B to B2C.