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Shoeisha Co., Ltd.

Address 5 Funamachi Shinjuku-ku Tokyo, JAPAN ZIP:160-0006
Representative Name Kaoru Usui
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No. of Employees 185
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Let's abandon easy illusions about data and link it to reliable results.

This book is for those in charge and executives who are having trouble with data utilization, have failed, or don't know where to start. ...... This book is aimed at those in charge and executives who are having trouble with data utilization.

The scope of data utilization is broad, and what it means differs depending on the area of responsibility. It is not easy to communicate within a company or even within a department.

Some projects seem to have become about "data utilization" itself, and the original viewpoint of "making use of data for business" has been completely lost.

This book, therefore, explains the wide range of perspectives necessary to make use of data for business purposes, focusing on the following points.

*Why, for what purpose, and for what purpose data analysis is performed.
*What are the system infrastructure, organization, and business processes necessary for this purpose?

The authors are from Incudata, a data utilization consulting firm. They introduce the methods and necessary approaches to utilize data that will bring real benefits to business, which they have cultivated through their experience.

The book focuses on how the customer contact points that companies have can be transformed through the use of data, and how they should promote initiatives to achieve this.

[Target audience for this book]
Anyone involved in data utilization projects, regardless of company size
*Project leaders
*Project members
*Management level of companies where data utilization or DX is an issue

[Structure of this book]
Chapter 0: Current Status and Future Prospects of Data Utilization in Japanese Companies
Chapter 1 Designing the Customer Experience to be Aimed for
Chapter 2: Integration and Analysis of Customer Data to Improve Customer Experience Value
Chapter 3: Achieving Transformation within the Enterprise
Chapter 4: Case Studies of Data Utilization

SD item code:13017413

Detail Price & Quantity
S1
Incudata, Takayuki Iizuka, Kennosuke Kawai, Takuya Okanaga (Author)
インキュデータ、飯塚 貴之、河井 健之助、岡永 卓矢 (著)
(178060)
JAN:9784798178066
(178060) JAN:9784798178066

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Details
Item added on: 2025/1/16
Shipping Date
About 1 week
Dimensions
Format:A5
Number of pages:224
Specifications
Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2023
Product tag: None

Description

Let's abandon easy illusions about data and link it to reliable results.

This book is for those in charge and executives who are having trouble with data utilization, have failed, or don't know where to start. ...... This book is aimed at those in charge and executives who are having trouble with data utilization.

The scope of data utilization is broad, and what it means differs depending on the area of responsibility. It is not easy to communicate within a company or even within a department.

Some projects seem to have become about "data utilization" itself, and the original viewpoint of "making use of data for business" has been completely lost.

This book, therefore, explains the wide range of perspectives necessary to make use of data for business purposes, focusing on the following points.

*Why, for what purpose, and for what purpose data analysis is performed.
*What are the system infrastructure, organization, and business processes necessary for this purpose?

The authors are from Incudata, a data utilization consulting firm. They introduce the methods and necessary approaches to utilize data that will bring real benefits to business, which they have cultivated through their experience.

The book focuses on how the customer contact points that companies have can be transformed through the use of data, and how they should promote initiatives to achieve this.

[Target audience for this book]
Anyone involved in data utilization projects, regardless of company size
*Project leaders
*Project members
*Management level of companies where data utilization or DX is an issue

[Structure of this book]
Chapter 0: Current Status and Future Prospects of Data Utilization in Japanese Companies
Chapter 1 Designing the Customer Experience to be Aimed for
Chapter 2: Integration and Analysis of Customer Data to Improve Customer Experience Value
Chapter 3: Achieving Transformation within the Enterprise
Chapter 4: Case Studies of Data Utilization

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Notes

Some trading conditions may be applicable only in Japan.

This product (book) is subject to the Resale Price Maintenance Program. The law allows the manufacturer (publisher) to specify the sales price. We ask that your company also adhere to the resale price specified by us. In the unlikely event that you fail to do so, we may terminate the transaction. Thank you very much for your understanding and cooperation.
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