Vendor Profile
Shoeisha Co., Ltd.
| Address | 5 Funamachi Shinjuku-ku Tokyo, JAPAN ZIP:160-0006 |
|---|---|
| Representative Name | Kaoru Usui |
| Annual Revenue | closed |
| No. of Employees | 185 |
| Web Site URL |
Other items from this category
SD item code:13210061
| Detail | Price & Quantity | ||
|---|---|---|---|
| S1 |
HAKUHODO EC+ (Author)
 Original text before translation
HAKUHODO EC+ (著)
(187800)
JAN:9784798187808
|
(187800)
JAN:9784798187808
Wholesale Price: Members Only
1 pc /set
In Stock
|
|
| Dimensions |
|---|
|
Format:A5
Number of pages:248 |
| Specifications |
|---|
|
Country of manufacture: Japan
Material / component: Format:Book (paper)
Year of manufacture: 2025
Product tag: None
|
Description
| Hakuhodo's EC Strategies for the Uninitiated! Business transformation that can be started tomorrow with practical methods. This book explains a new marketing approach that places EC at the foundation of marketing, based on the rapidly evolving e-commerce (EC) environment. After the Corona Disaster, the barriers between online and offline have been broken down. Now, EC is more than just a sales channel; it has become an important starting point that forms a point of contact with consumers (consumers). This book therefore systematically explains the methods necessary for future EC businesses, based on the wealth of support experience and the unique "sei-katsu-sha" perspective cultivated by Hakuhodo DY Group's specialized organization [HAKUHODO EC+]. By recognizing the five reasons why businesses fail and thinking through the six questions that lead to success, a turning point will surely come. This book is recommended for those who are worried that their business is not scaling. [Recommended for:] *EC business managers and marketing managers *Managers and decision makers of business strategies. *Newcomers to EC. Business professionals who want to learn from the basics. [Table of Contents] *Part 1: Hakuhodo reveals the reasons why EC fails and the questions to succeed Chapter 1: Five Reasons Why EC Businesses Fail Chapter 2: Starting with EC, the future of marketing Chapter 3: Six questions to start [from] EC *Part 2: Strategy Formulation from the Manager's Perspective Chapter 4 Q.1 What is the right channel to use? Chapter 5 Q.2 How to design fulfillment from a marketing perspective? Chapter 6 Q.3 How to design KGI*KPI? *Part 3 Tactical Planning from the Consumer's Perspective Chapter 7 Q.4 What is the [touch point] of information that makes people want to buy in EC? Chapter 8 Q.5 What is the mechanism to make people want to buy again? Chapter 9 Q.6 What is the pressure point to become a long-time fan? *Part 4: Practical Application Chapter 10 Let's promote EC business using [Six Questions |
More
| Shipping Method | Estimated Arrival |
|---|---|
| Sea Mail | From Jun.23rd to Aug.25th |
| Air Mail | From Jun.5th to Jun.9th |
| EMS | From Jun.4th to Jun.9th |
| Pantos Express | From Jun.6th to Jun.11th |
| DHL | From Jun.4th to Jun.6th |
| UPS | From Jun.4th to Jun.6th |
| FedEx | From Jun.4th to Jun.6th |
|
Some trading conditions may be applicable only in Japan.
This product (book) is subject to the Resale Price Maintenance Program. The law allows the manufacturer (publisher) to specify the sales price. We ask that your company also adhere to the resale price specified by us. In the unlikely event that you fail to do so, we may terminate the transaction. Thank you very much for your understanding and cooperation.
|
Other items from this category:
Business transformation that can be started tomorrow with practical methods.
This book explains a new marketing approach that places EC at the foundation of marketing, based on the rapidly evolving e-commerce (EC) environment.
After the Corona Disaster, the barriers between online and offline have been broken down. Now, EC is more than just a sales channel; it has become an important starting point that forms a point of contact with consumers (consumers).
This book therefore systematically explains the methods necessary for future EC businesses, based on the wealth of support experience and the unique "sei-katsu-sha" perspective cultivated by Hakuhodo DY Group's specialized organization [HAKUHODO EC+].
By recognizing the five reasons why businesses fail and thinking through the six questions that lead to success, a turning point will surely come. This book is recommended for those who are worried that their business is not scaling.
[Recommended for:]
*EC business managers and marketing managers
*Managers and decision makers of business strategies.
*Newcomers to EC. Business professionals who want to learn from the basics.
[Table of Contents]
*Part 1: Hakuhodo reveals the reasons why EC fails and the questions to succeed
Chapter 1: Five Reasons Why EC Businesses Fail
Chapter 2: Starting with EC, the future of marketing
Chapter 3: Six questions to start [from] EC
*Part 2: Strategy Formulation from the Manager's Perspective
Chapter 4 Q.1 What is the right channel to use?
Chapter 5 Q.2 How to design fulfillment from a marketing perspective?
Chapter 6 Q.3 How to design KGI*KPI?
*Part 3 Tactical Planning from the Consumer's Perspective
Chapter 7 Q.4 What is the [touch point] of information that makes people want to buy in EC?
Chapter 8 Q.5 What is the mechanism to make people want to buy again?
Chapter 9 Q.6 What is the pressure point to become a long-time fan?
*Part 4: Practical Application
Chapter 10 Let's promote EC business using [Six Questions