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SUBARUSYA Co., Ltd.
| Address | Higashiikebukuro 3-9-7 Toshima-ku Tokyo, JAPAN ZIP:170-0013 |
|---|---|
| Representative Name | Keitaro Tokudome |
| Annual Revenue | closed |
| No. of Employees | 38 |
| Web Site URL | |
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Business Book Design
SD item code:9527502
| Detail | Price & Quantity | ||
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| S1 |
Hakuhodo Institute of Behavioral Design/Keisaku Kunita
 Original text before translation
博報堂行動デザイン研究所/國田圭作
(200498)
JAN:978479910498-9
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(200498)
JAN:978479910498-9
Wholesale Price: Members Only
1 pc /set
In Stock
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| Dimensions |
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188 x 130 x 23
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| Specifications |
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Country of manufacture: made in Japan
Material / component: Paper
Year of manufacture: 2016
Product tag: None
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Description
| Have you ever had the problem of not getting people to buy or use your products as much as you thought they would? The reason why people don't buy your product even though it is good is because there are too many good products out there. If you can't differentiate your product, you can create a unique marketing strategy by inducing action. Behavioral design" can create mechanisms to generate "action" in all aspects of product, price, distribution, and sales promotion. This book explains in detail why "behavioral design," which can be called the latest marketing technique, can move people, and how to move people, including the six steps of how to create it. Table of Contents Chapter 1: Why does marketing sometimes go wrong? Chapter 2: Marketing is a competition for consumers' behavior. Chapter 3: The Concept of "Behavioral Design" that Moves People Chapter 4: Sense of risk and cost consciousness are the keys to action Chapter 5: Find [action opportunities] in daily life to stimulate action Chapter 6: How to create action design*6 Steps Chapter 7: Mechanisms to induce action Chapter 8 Why was 100 yen coffee at convenience stores a big hit? |
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| Shipping Method | Estimated Arrival |
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| Sea Mail | From Jun.13th to Aug.19th |
| Air Mail | From May.28th to May.30th |
| EMS | From May.27th to May.30th |
| Pantos Express | From May.29th to Jun.3rd |
| DHL | From May.27th to May.29th |
| UPS | From May.27th to May.29th |
| FedEx | From May.27th to May.29th |
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Under the resale price maintenance system, publishers are legally allowed to set the selling price of books. We ask that your company also adhere to the fixed sales price. Failure to do so will result in termination of the transaction. Please understand this in advance. Please note that we cannot accept returns except for defective or damaged products. |
Other items from this category:
Table of Contents
Chapter 1: Why does marketing sometimes go wrong?
Chapter 2: Marketing is a competition for consumers' behavior.
Chapter 3: The Concept of "Behavioral Design" that Moves People
Chapter 4: Sense of risk and cost consciousness are the keys to action
Chapter 5: Find [action opportunities] in daily life to stimulate action
Chapter 6: How to create action design*6 Steps
Chapter 7: Mechanisms to induce action
Chapter 8 Why was 100 yen coffee at convenience stores a big hit?
目次
第1章 なぜ、そのマーケティングはときどきうまく行かないのか？
第2章 マーケティングは、生活者の「行動」をとり合う競争だ
第3章 人を動かす「行動デザイン」という発想
第4章 リスク感とコスト意識が、行動の鍵をにぎっている
第5章 行動を喚起する「行動チャンス」を日常から見つけよう
第6章 行動デザインのつくり方・6ステップ
第7章 行動を誘発する仕掛け
第8章 なぜコンビニエンスストアの100円コーヒーは大ヒットしたのか？