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Practical Book
SD item code:15615366
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The Great Propaganda of the Chinese Cultural Revolution [top].
 Original text before translation
中国文化大革命の大宣伝［上］
(9784875861744)
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(9784875861744)
Wholesale Price: Members Only
1 pc /set
In Stock
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About 10 days
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| Dimensions |
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Format : A5 size, parallel printing
Number of pages : 592 (top) / 600 (bottom) isbn : upper 978-4-87586-174-4 c0095 lower 978-4-87586-175-1 c0095 |
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Country of manufacture: Japan
Material / component: Paper
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Description
| A million words on the magic of *Mao Zedong, the genius of presentation*. Columnist Yuukichi Amano said of this book, "There is no other book in the world that introduces and explains Mao's Cultural Revolution so relentlessly from the viewpoint of 'propaganda'. Shinichi Kusamori, "the last of the literati," has taken on the challenge of one of the greatest mysteries of modern history, the Cultural Revolution, and, like an intelligence analyst, has deciphered the entire propaganda (=presentation) in this massive volume of 1200 pages in total, the first two volumes. It is said that 30 million people died as a result of the Cultural Revolution in the mid-1960s. Mao Zedong, whose authority was on the wane, incited middle school and high school students to wipe out all hostile forces. [He even issued an order to "bombard the command center" and lynched the people and even the head of state, eventually killing them. The people, under the banner of "Long Live Mao," willingly repeated the destruction and slaughter. Kusamori concluded, "In a socialist state, everything is propaganda. How propaganda deceives people, and how people are deceived - we will never tire of going through the propaganda tricks. Kusamori's policy is to write about whatever is on his mind at the time of writing, even if it seems unrelated, because there must be a connection. [It is a book that is clearly distinct from academic theories of the Cultural Revolution. The book is also a collection of essays on the Chinese Revolution, including a discussion of Chinese poetry and humor, as well as a discussion of the "Golgo 13" story, and the human will to "keep living" in the midst of tragedy. This is the long-awaited book version of the 11-year serialization in the magazine "ADVERTISING REVIEW. [Table of Contents] [vol.1] *Publicity Body Why did Mao Zedong swim the Yangtze over 70? *Red Guards Junior high school and high school students became Mao's little soldiers (Sun Wukong) and exterminated the opposing forces. *Slogan With a single word from *Mao Zedong, the wizard of presentation, the people quickly turned into a mob. *Leave under When the young men were deprived of their rights and no longer had any use for them, they were exterminated and discarded in the grassless farming villages. *U.S.-China diplomacy Nixon's visit to China was also used as a [propaganda] tool for foreign demonstration. *Lin Biao/The Gang of Four Those who tried to use Mao Tse-tung and rise to power were defeated and killed at every turn. *Daogui, Parents Destroyed The Cultural Revolution, in the cause of "revolution" and "long live Mao," even caused the prosecution and death of their own relatives. *Long live Chairman Mao. Through repeated incitement within [materialist] socialism, Mao Zedong became greater than God. *The Great Wall of China Why was Kakuei Tanaka taken to the Great Wall of China during diplomatic negotiations between Japan and China? Shinichi Kusamori Critic and writer. Born in Obihiro City, Hokkaido in 1938, he graduated from Keio University in 1961 with a degree in Chinese literature. He worked as an editor of magazines [Men's Club] and [Fujingaho] at Fujingaho before leaving the company in 1964 and publishing Henri Rousseau's essay [The Monster of Young Children] in the magazine [Bijutsu Techo]. He continued to write on a wide range of cultural history topics, from manga to pop art, advertising, photography, and Chinese literature. In 1972, he won the Mainichi Publication Culture Award for the following year for "Design in Edo. He died of heart failure at his home in Koto-ku, Tokyo, on January 18 at the age of 70. |
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| Shipping Method | Estimated Arrival |
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| Sea Mail | From Sep.9th 2026 to Nov.11th 2026 |
| Air Mail | From Aug.24th 2026 to Aug.26th 2026 |
| EMS | From Aug.21st 2026 to Aug.26th 2026 |
| Pantos Express | From Aug.25th 2026 to Aug.28th 2026 |
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| FedEx | From Aug.21st 2026 to Aug.25th 2026 |
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Columnist Yuukichi Amano said of this book, "There is no other book in the world that introduces and explains Mao's Cultural Revolution so relentlessly from the viewpoint of 'propaganda'. Shinichi Kusamori, "the last of the literati," has taken on the challenge of one of the greatest mysteries of modern history, the Cultural Revolution, and, like an intelligence analyst, has deciphered the entire propaganda (=presentation) in this massive volume of 1200 pages in total, the first two volumes.
It is said that 30 million people died as a result of the Cultural Revolution in the mid-1960s. Mao Zedong, whose authority was on the wane, incited middle school and high school students to wipe out all hostile forces. [He even issued an order to "bombard the command center" and lynched the people and even the head of state, eventually killing them. The people, under the banner of "Long Live Mao," willingly repeated the destruction and slaughter.
Kusamori concluded, "In a socialist state, everything is propaganda. How propaganda deceives people, and how people are deceived - we will never tire of going through the propaganda tricks.
Kusamori's policy is to write about whatever is on his mind at the time of writing, even if it seems unrelated, because there must be a connection. [It is a book that is clearly distinct from academic theories of the Cultural Revolution. The book is also a collection of essays on the Chinese Revolution, including a discussion of Chinese poetry and humor, as well as a discussion of the "Golgo 13" story, and the human will to "keep living" in the midst of tragedy.
This is the long-awaited book version of the 11-year serialization in the magazine "ADVERTISING REVIEW.
[Table of Contents]
[vol.1]
*Publicity Body
Why did Mao Zedong swim the Yangtze over 70?
*Red Guards
Junior high school and high school students became Mao's little soldiers (Sun Wukong) and exterminated the opposing forces.
*Slogan
With a single word from *Mao Zedong, the wizard of presentation, the people quickly turned into a mob.
*Leave under
When the young men were deprived of their rights and no longer had any use for them, they were exterminated and discarded in the grassless farming villages.
*U.S.-China diplomacy
Nixon's visit to China was also used as a [propaganda] tool for foreign demonstration.
*Lin Biao/The Gang of Four
Those who tried to use Mao Tse-tung and rise to power were defeated and killed at every turn.
*Daogui, Parents Destroyed
The Cultural Revolution, in the cause of "revolution" and "long live Mao," even caused the prosecution and death of their own relatives.
*Long live Chairman Mao.
Through repeated incitement within [materialist] socialism, Mao Zedong became greater than God.
*The Great Wall of China
Why was Kakuei Tanaka taken to the Great Wall of China during diplomatic negotiations between Japan and China?
Shinichi Kusamori
Critic and writer. Born in Obihiro City, Hokkaido in 1938, he graduated from Keio University in 1961 with a degree in Chinese literature. He worked as an editor of magazines [Men's Club] and [Fujingaho] at Fujingaho before leaving the company in 1964 and publishing Henri Rousseau's essay [The Monster of Young Children] in the magazine [Bijutsu Techo]. He continued to write on a wide range of cultural history topics, from manga to pop art, advertising, photography, and Chinese literature. In 1972, he won the Mainichi Publication Culture Award for the following year for "Design in Edo. He died of heart failure at his home in Koto-ku, Tokyo, on January 18 at the age of 70.
コラムニストの天野祐吉氏は、この本を評して「毛沢東の文化大革命を“宣伝”という 視点からとらえ、ここまで執拗に紹介・解説した本は、世界にもまず例がない」と語っています。“最後の文人”草森紳一が、現代史最大の謎の一つ「文化大革命」に挑み、情報分析官さながらそのプロパガンダ（＝プレゼンテーション）の一部始終を読み解いた上下巻計1200ページの大冊です。
1960年代半ば、「文化大革命」の号令によって、3000万人が亡くなったとも言われています。権威が失墜しつつあった毛沢東は、中学生高校生を煽り立て、敵対勢力を一掃します。「司令部を砲撃せよ」とまで号令を発し、民衆はおろか国家元首までをもリンチにかけ、ついには殺害してしまいます。人々も「毛沢東万歳」を御旗の下、進んで破壊・殺戮を繰り返したのです。
草森は「社会主義国家においてはすべてが宣伝である」と喝破しています。宣伝はいかに人をダマし、人はいかにダマされたのか──プロパガンダの手管を飽きることなく穿っていきます。
草森は、「執筆時に頭によぎったことは、一見無関係でも、何か繋がりがあるはずだから書く」という主義で、本書も、学術的な文革論とは明確に一線を画しています。「ゴルゴ13」や、中国詩論、ユーモア論など縦横無尽です。そして、その先には悲劇の中にあっても“生き続けようと意志する”人間の姿が見えてくるはずです。
雑誌『広告批評』での足かけ11年の連載が待望の書籍化です。
【目次】
[上巻]
■宣伝体
毛沢東はなぜ70歳を超えて長江を泳いだのか？
■紅衛兵
中学生高校生は、毛の小さな兵士（孫悟空）になり、反対勢力を駆逐した。
■スローガン
プレゼンテーションの魔術師・毛沢東のひと言で、人々はたちまち暴徒と化した。
■下放
若者たちは、毛沢東が奪権し、用済みになると、草も生えない農村に駆逐され、使い捨てられた。
■米中外交
ニクソン訪中も、対外示威のために「宣伝」の具として使われた。
■林彪／四人組
毛沢東を利用し、のし上がろうとした者は、ことごとく敗れ、死ぬことになった。
■大義、親ヲ滅ス
文革は「革命」「毛沢東万歳」の大義の下、肉親をも告発させ、死へと至らしめた。
■毛主席万歳
「唯物主義」の社会主義の中で扇動を繰り返すことで、毛沢東は、神よりも偉くなった。
■万里の長城
田中角栄はなぜ、日中外交交渉の際に、万里の長城へ案内されたか？
草森紳一（くさもり・しんいち）
評論家。作家。1938年北海道帯広市生まれ。1961年、慶応大学中国文学科卒。婦人画報社で雑誌「メンズクラブ」「婦人画報」の編集者を務める。64年退社し、雑誌「美術手帖」にアンリ・ルッソー論「幼童の怪奇」発表。マンガからポップアート、広告、写真、中国文学など幅広い領域の文化史をテーマに執筆活動を続けた。 72年「江戸のデザイン」で翌年度の毎日出版文化賞受賞。 心不全のため東京都江東区の自宅で18日死去、70歳。